Customer Think

JANUARY 30, 2024

Earlier this month I analyzed 27 mid-range hotels in the Orlando market using publicly available data from Tripadvisor. These properties ranged from locations near the airport, convention center, and theme parks.

Marketing 52

Marketing 52

Sandler Training

MARCH 16, 2020

Mike Montague interviews Andrew Gregson on How to Succeed at Pricing Your Products and Services. The post How to Succeed at Pricing Your Products and Services appeared first on Sandler Training.

Leadership 64

Leadership Management Sales 64

SBI Growth

MAY 22, 2018

Many organizations offer great services to their customers. Longer sales cycles, and the customization required for most service offerings present challenges. Yet many of these organizations struggle with making their number. Sales leaders try to overcome these by increasing leads.

Organization 76

Organization Sales Customer Experience 76

Customer Think

JANUARY 18, 2023

New release delivers significant advancements in new technology integration and feature upgrades across its full line of ITSM and ESM platforms

Management 52

Management 52

Red Star Kim

SEPTEMBER 8, 2023

Second, I observed that often in professional services marketing and business development we have minimal involvement in research, innovation, product development and pricing. As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles. Why commerciality for M&BD?

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Red Star Kim

MARCH 17, 2023

I’ve tried to summarise his key points here: Marketing in the Metaverse – An opportunity for professional services firms? Although I was intrigued by some professional service firms who dipped their recruitment toe in virtual worlds through SecondLife in the early 2000s. Note: The metaverse isn’t an area of expertise for me.

Marketing 130

Marketing Transportation Leadership Digitalization 130

Red Star Kim

SEPTEMBER 7, 2023

I regularly scan the media for information relevant to professional services benchmarks and market updates. Here is a professional services benchmark from Unit4 and some data on the accountancy profession. I share some of my findings to support marketers who are conducting PESTLE, competitor and commercial analyses. growth in UK and 2.8%

Marketing 130

Marketing Financial Services B2B Media 130

Mike Kunkle

OCTOBER 8, 2023

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

Customer Experience 277

Customer Experience Decision-making Profitability Marketing 277

Red Star Kim

JANUARY 16, 2023

The benchmark provided a snapshot of the views of 112 marketing and business development (M&BD) leaders at professional service firms (PSF). The benchmark provided a snapshot of the views of 112 marketing and business development (M&BD) leaders at professional service firms (PSF). I’ve added my reflections. Survey respondents.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Nutshell

MARCH 25, 2024

And you wouldn’t be alone—this is how many businesses introduce their clients to their products and services. And you wouldn’t be alone—this is how many businesses introduce their clients to their products and services. This reduces the chances of your customer requesting services beyond this defined scope.

Client Onboarding 127

Client Onboarding Onboarding Customer Experience CRM 127

Red Star Kim

JULY 13, 2023

Thanks to the Managing Partners’ Forum Strategy Summit at haysmacintyre earlier this week.

Management 130

Management Remote Working Acquisition Finance 130

The Center for Sales Strategy

APRIL 23, 2024

A referral is someone who has a personal reason to check out your brand and who approaches your products or services with a positive-leaning curiosity. They are the ultimate "social proof" because people trust friends and influencers more than any advertisement delivered by the brand.

Advertising 85

Advertising Sales 85

Zendesk

MARCH 13, 2024

Zendesk announced today that it will acquire Ultimate, an industry-leading provider of service automation, to deliver the most complete AI offering for customer experience (CX) in the market. In this new era of AI-powered CX, AI agents can push beyond traditional bot capabilities to help brands transform service into a competitive advantage.

Acquisition 138

Acquisition Customer Experience Innovation Business Growth 138

Brooks Group

APRIL 18, 2024

In a selling situation, a well-timed and well-delivered story can help the prospect visualize how your product or service will solve their challenge or make their life easier. When prospects remember the stories shared by the sales professional, they are more likely to recall the key points about the product or service being offered.

Sales 75

Sales Decision-making Sales Training Communication 75

Brooks Group

FEBRUARY 12, 2024

Once a prospect buys your product or service, they represent an opportunity for future growth. Upselling = Upgrade/Enhance Upselling is persuading a customer to buy a more expensive version of a product or service with an upgrade, enhancement, or premium option. Examples include service add-ons and complementary products.

Sales Training 74

Sales Training Sales Account Management Profitability 74

Zendesk

FEBRUARY 12, 2024

It won’t tell you where there are gaps in your service, or where there are opportunities for coaching and additional training for your support teams,” said Adrian McDermott, chief technology officer, Zendesk. As a luxury brand, we aim to provide exceptional service and our partnership with Zendesk helps us achieve that.”

Acquisition 144

Acquisition Digitalization Customer Experience Software 144

Hubspot Sales

DECEMBER 13, 2023

You'll provide a brief overview of your product or service and try to gain their interest. You'll provide a brief overview of your product or service and try to gain their interest. You’ll ask open-ended questions to understand their pain points and determine if your product or service is a good fit.

Negotiation 96

Negotiation Telecommunications Sales Software 96

Hubspot Sales

OCTOBER 9, 2023

In many cases, a salesperson in that position panics and starts spewing out product features that don’t match the need and are inappropriate in that conversation. In many cases, a salesperson in that position panics and starts spewing out product features that don’t match the need and are inappropriate in that conversation.

Shareholders 101

Shareholders Value Proposition Profitability Decision-making 101

Customer Think

FEBRUARY 22, 2024

Digital platforms have raised consumer expectations by offering a wide range of products and services. Meeting customer needs is critical in today’s competitive e-commerce landscape. Customer-centricity is more than a trend; it is a strategic approach that sets companies apart. To avoid […]

Digitalization 119

Digitalization Meetings Marketing 119

Brooks Group

MARCH 28, 2024

If you only engage with lower-level employees, you may get bogged down discussing product features, technical requirements, etc. As buying processes grow more complex, it’s becoming increasingly important for sales professionals to gain access to senior executives and C-level decision makers. You get stuck in the weeds.

Decision-making 70

Decision-making Logistics Supply Chain Suppliers 70

Hubspot Sales

MARCH 18, 2024

It doesn’t matter if you're operating in the luxury market or if your product is as cheap as chips — it’s how you frame those prices that will influence prospects and accelerate your close rate. A separate study from Stanford found emphasizing your products are priced lower than your competitors usually backfires. Let’s take a look.

Advertising 103

Advertising Sales Marketing 103

Groove HQ

APRIL 25, 2024

This is when you focus on getting the customer’s money as soon as possible, and neglect to put enough effort into ensuring a high-quality product or service. When setting out your business strategy, it’s vital to avoid falling into the ‘churn-and-burn’ trap.

Customer Value 62

Customer Value 62

Customer Think

APRIL 26, 2024

Its purpose is to inform about products and services, and introducing a brand and image to potential customers. Advertising can take many forms, from media space, posters, film, video and social media. Thus giving the business provider, an advantage of familiarity with the potential customer.

Advertising 52

Advertising Media Communication Digitalization 52

Customer Think

APRIL 26, 2024

According to a survey from Salesforce, at least 80% of customers state that a brand’s experience is equally as important as products and services. Today’s consumers have high expectations of the customer experience, and whether or not a company meets those expectations can make or break customer retention and loyalty.

Customer Experience 52

Customer Experience Meetings 52

Hubspot Sales

JANUARY 17, 2024

In-Person vs. Self-Service: Who Wins? Despite the growing trend of self-service, most consumers still prefer in-person interactions. 65% of consumers prefer to interact with a salesperson in person, compared to 26% who prefer self-service. However, preferences change depending on the product or service.

Value Proposition 83

Value Proposition Decision-making Sales Internet 83

Brooks Group

MARCH 7, 2024

Each type of buyer may have very different reasons for purchasing the same product or service. Each type of buyer may have very different reasons for purchasing the same product or service. They make buying decisions about products and services they don’t personally use.

Procurement 68

Procurement Management Decision-making Sales Training 68

FinListics Solutions

APRIL 16, 2024

In today's fast-paced business environment, standing out in a sea of competitors requires more than just a superior product or service; it demands a customer-first approach to revenue generation.

Organization 81

Organization B2B Sales Training Sales 81

Flevy

APRIL 14, 2024

This metric is based on the principle that customer loyalty increases when products and services are easily accessible. CES is valued for its simplicity, quick evaluation, and adaptability across various service channels, making it highly relevant for measuring business outcomes and providing actionable insights.

Digital Transformation 52

Digital Transformation Decision-making Customer Experience Facilitation 52

Nutshell

JANUARY 17, 2024

Collecting and managing it, and the best way to do so is with customer and product review apps. Customer reviews offer unfiltered, honest feedback about a product or company that can make or break a prospective purchase. Improve customer service: Customer reviews often include descriptions of people’s experiences with your company.

Artificial Intelligence 71

Artificial Intelligence CRM Software Software 71

Arpedio

FEBRUARY 20, 2024

A value chain is a concept used in business management to describe the sequence of activities and processes involved in creating and delivering a product or service to customers. It encompasses all the stages from the initial raw materials or inputs to the final delivery and support of the finished product or service.

Logistics 52

Logistics Transportation Procurement Manufacturing 52

Nutshell

MARCH 15, 2024

Lead nurturing is the process of building relationships with prospects who aren’t quite ready to purchase your product or service. Part of relationship-building is also educating the prospect on how your product or service can resolve their problems and improve their business.

CRM 71

CRM Software Software Communication 71

Brooks Group

FEBRUARY 27, 2024

B2B buyers today see many products and services as commodities: items that seem equivalent no matter who produces them. This is when a value-based selling approach—the ability to add value to your product or service—is critical. But both of these 100-plus-year-old brands have built passionate fanbases.

Sales Training 59

Sales Training Sales Value Selling Profitability 59

Kainexus

APRIL 20, 2024

Digital innovation in business enables organizations to better understand and anticipate customer needs, personalize experiences, and deliver value-added products and services in an increasingly digital-first world.

Digital Transformation 69

Digital Transformation Digitalization Organization Innovation 69

Hubspot Sales

FEBRUARY 12, 2024

To meet the emerging demand, consider getting into the cleaning services biz, a ~$400B industry that’s projected to reach $633B by 2030. Commercial Cleaning It’s the most obvious idea for good reason: With a market size of $64.9B , commercial cleaning stands to make the most profit out of the cleaning services industry.

Small Business 76

Small Business Profitability Retail Meetings 76

Sales Gravy

FEBRUARY 25, 2024

On this episode of the Sales Gravy Podcast, Jeb Blount sits down with KaTom CEO Patricia Bible to discuss what it takes to lead and sustain a hyper-growth company. Reflecting on her journey with KaTom, Patricia shared insights into the exponential growth of this hyper-growth organization.

Suppliers 95

Suppliers Innovation Leadership Decision-making 95

Strategic Communications

JUNE 29, 2021

” In this case, the question was related to consulting services but the question could just as easily apply to companies selling tangible products. services and tangible products ? or your products?away That’s not just true for food or tangible products. Services can be sampled too!

Advertising 84

Advertising e-Learning Decision-making Small Business 84

ProlifIQ

APRIL 12, 2024

By offering customers additional products or services that complement their original purchases, you can increase the revenue earned per customer, improve customer lifetime value, drive higher profit margins, and strengthen customer relationships. Upselling refers to encouraging customers to upgrade or enhance their original purchases.

CRM 52

CRM Prioritization Profitability Business Growth 52