FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT
Strategic Account Management Association
OCTOBER 26, 2021
By Dominique Côté, Founder and CEO, Cosawi Consulting. In our organization’s work, we see much confusion and lack of clarity on executive sponsorship, even when it is in place. I remember being an executive sponsor myself in the corporate environment. This name implies buy-in from the executive and the “be-in” mindset.
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