Zaltman Metaphor Elicitation Technique (ZMET) Framework
Flevy
APRIL 25, 2024
In the field of Market Research and Consumer Behavior Analysis, a significant problem that organizations face is the inability to fully grasp and interpret the subconscious thoughts and emotions of their consumers. You can download in-depth presentations on this and hundreds of similar business frameworks from the FlevyPro Library.
Let's personalize your content