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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

This post summarises the key themes discussed, provides an additional learning resource for the delegates and includes further information – as promised – to some of the questions posed by delegates. Recruitment of private client lawyers A core challenge facing many of the delegates’ practices was recruitment.

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The Challenge of Selling Expertise (Not Product)

Strategic Account Management Association

Harvey Dunham: We are asking the smartest customer-facing people in B2B how to become trusted advisors to customers they cannot afford to lose. How do you think SAMs can learn to sell expertise and not products and transform themselves into trusted advisors? There’s just less of them, so a scarcity of resources.

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Driving Organic Growth Through Customer Centricity, Value-Added Services and Innovation

Luminas Strategy

How should you be thinking about technology and how to use it to help your organization to differentiate – work smarter, faster, drive down cost and better serve customers. Read it through the lens of your customer centricity initiatives, value-added services and product development.

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Book review: How to do the work (recognise your patterns, heal from your past and create your self) by Dr Nicole LePera

Red Star Kim

Their reaction is usually positive so here is a book review: How to do the work (recognise your patterns, heal from your past and create your self) by Dr Nicole LePera. How could this book help you? How could this book help you? There are a few books that I recommend to my therapy clients and this is one of them.

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Pitching, differentiation and competitor analysis

Red Star Kim

A key theme that often arises in pitching is how to differentiate. Whilst there are many ways to differentiate (see below) it does imply that you will consider – from the client’s perspective – how your firm’s offering or value proposition is different from the competitors.

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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

At the core of this synergy lies a concept that wields immense influence in driving revenue and ensuring organizational performance – cross-functional Commercial Effectiveness. In this article, I’ll explore how these components intersect and show how their integration can transform your business.

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[Q&A] How can we facilitate values creation?

OnStrategyHQ

Play Watch the video Q: How can we facilitate values creation? A: Values are so important as they’re the organizational expression of behavior that you expect to see in practice. There are a few ways to identify and facilitate the creation of your values, so check out the video for a helpful values exercise!