Remove resources internal-and-external-analysis
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ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

While this customer’s staff demonstrated both passion and expertise, to make this process a reality, they needed a project focused on innovative thinking, data-driven insights, stakeholder connectivity and patient/provider resources. Aligning the internal team and defining desired outcomes. The customer in this case is a large, U.S.

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Internal & External Analysis

OnStrategyHQ

What is an Internal and External Analysis? An internal and external analysis is simply looking at your organization’s current performance from an internal and external perspective. How does a strategic analysis fit into strategic planning? Pro Tip: DO NOT SKIP THIS STEP IN PLANNING!

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Book review: The Strategy Book by Max McKeown

Red Star Kim

Unusually, he has accolades for both customer service and human resources. Guidance is provided on ways to position against the competition although there wasn’t much on the external and internal analysis you might need for this (although there are various tools listed in the toolbox for this).

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Be more strategic – PESTLE, Positioning and Plans

Red Star Kim

This post picks up on some of the emerging themes and shares the delegate polls as an additional learning resource. Several delegates were particularly interested in macroeconomic analysis. During the discussions about marketing audits (particularly the far external environment), delegates worked in groups to tackle a PESTLE analysis.

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Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

Below is a summary of the key themes discussed and the poll results as a further learning resource. The starting point for strategy is analysis. Many use a situational analysis or marketing audit. Or we might have different sized dot on a portfolio analysis of our services/products. We join our internal dots.

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How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

Aramex services include international and domestic express delivery, freight forwarding, integrated logistics and supply chain management, and e-commerce solutions. Garnering Executive and External Support. Aramex was the recipient of the 2021 SAMA Excellence Award for “Outstanding Young SAM Program.”. Responding to Market Shifts.

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

This is a summary (and an additional learning resource for delegates) of last week’s M&BD planning workshop through the PM Forum. Allocate the necessary resources – of which fee-earner time is often key. There are lots of articles on internal communications, buy-in and stakeholder engagement. across the firm.