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The Challenge of Selling Expertise (Not Product)

Strategic Account Management Association

How do you think SAMs can learn to sell expertise and not products and transform themselves into trusted advisors? First, there is how SAMs communicate, articulate and exchange their expertise based on their sales and professional experience. Selling Expertise. Michael Thomas: There are two ways to look at this.

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Selling to the C-Suite: Strategies for Reaching Executive Decision Makers

Brooks Group

Why is selling to the C-suite so critical? As buying processes grow more complex, it’s becoming increasingly important for sales professionals to gain access to senior executives and C-level decision makers. Gone are the days when you could simply sell to a mid-level manager. You get stuck in the weeds.

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Top Tactics for Selling to a Buying Committee

Brooks Group

Bigger deals usually mean bigger committees, which present unique challenges compared to selling to an individual decision maker or even a small group. Lack of clear authority, conflicting priorities, and the logistics of keeping 7, 10, or 12 people in the loop make the B2B buying process an increasingly tough sale.

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Selling Agile to Executives: 8 Ways to Get Buy-in

Planview

Effectively selling Agile to executives is more than just getting the go-ahead for an Agile transformation. Because Agile includes a culture shift and a mindset change, as well as funding, you need executives to truly buy in to the approach. Senior leaders are a significant driver in the success rate of an Agile transformation.

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Know Your Customer to Driving Growth and Revenue in Key Accounts

Upland

The product or service you’re selling is the method or tool they will use to get there. The product or service you’re selling is the method or tool they will use to get there. Before you strategize how you’re going to sell, therefore, you have to understand the organization you’re selling to.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Boardroom Insiders – Database of 40,000 executive profiles Home Boardroom Insiders Companies house – Financial accounts and directors of UK Companies Get information about a company – GOV.UK (www.gov.uk) Beauhurst – 35,000 of the fastest growing companies in the UK. Others may find that the M&BD team is responsible for research.

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Account Management Guide – Defend and Grow Revenue

Upland

As you’ll see, lone wolf selling is quickly losing efficacy in a B2B business world that puts a premium on relationships. Here’s where having a sales account management strategy becomes indispensable. Traditionally, account management has often been seen as a post-sales role. How do we know this?