Remove service price-increase
article thumbnail

Understand the Value You Offer to Your Customer

Holden Advisors

You can’t have confidence in your price unless you have confidence in the value you deliver to your customer’s business. Your products and services provide financial value to your customers by increasing their revenue, reducing their costs, or helping them to mitigate risks. That’s pricing with confidence.

article thumbnail

4 Powerful Pricing Tactics That Have Nothing to Do With Discounts, According to Yocale's CEO

Hubspot Sales

Research shows there is a weapon you can use to increase your sales performance — a sales strategy that's effective no matter where you work or what you sell. Strategically framing your prices. Here, I‘ll discuss four tactics you can use to frame your prices as effectively as possible — without resorting to discounting.

article thumbnail

Should My Company Lower its Prices in a Competitive Market?

Holden Advisors

Spoiler alert: Lowering prices on a high-value product in a competitive market will rarely drive long-term growth. Here’s what to do with your competitive pricing strategy instead. Think of Netflix’s streaming services developed after their video delivery model , or Apple’s smart phones in addition to their computers.

Marketing 195
article thumbnail

Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles. Price is a major driver of profit.

article thumbnail

Determining Product Value Through a Customer’s Eyes

Holden Advisors

But, for customers, perceived value is often derived from the experience they have during the initial purchase and while interacting with the product or service. So, it makes sense that to increase perceived value, businesses need to create more satisfying experiences.

article thumbnail

Data-driven Pricing Can Increase Your Profit

Holden Advisors

At Holden Advisors, we believe a value-based approach is the best way to set a fair price for your products and services. But data-driven pricing, when done right, will lift your profit margins in the short term. I am a firm believer in value-based pricing. Let me tell you a story about harnessing the power of analytics.

article thumbnail

The Value of Reliability

Holden Advisors

Most of your customers face significant losses from even one day without inventory (or for you service providers, the services that keep them efficiently operating). If you can become a reliable supplier, it’s time to price for that ability. Instead, I’m suggesting you abandon the idea of discounting your price to close a deal.