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The Challenge of Selling Expertise (Not Product)

Strategic Account Management Association

An interview with Michael Thomas by Harvey Dunham, Managing Director of Business Development at SAMA. When we talk about expertise, you could label it as knowledge-intensive business services or expertise-based services that don’t show up in a product catalog. Michael Thomas is the founder of Magnetic Services. Register here.

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5 Pieces of Advice Every Sales Leader Needs to See in 2024, According to Modern Sales Leader 25 Winners

Hubspot Sales

Welcome to “The Pipeline” — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. This week‘s post comes from five winners of HubSpot’s Modern Sales Leader 25 award. We‘ve compiled their answers in this post — so without further ado, we present five pieces of advice all sales leaders need for 2024.

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How to Train Your Sales Teams on Ethical AI Use [Expert Insights]

Hubspot Sales

Conscientious sales pros worry about AI bias , transparency, brand reputation, customer experience, and human relations. Businesses and consumers alike need ethical AI. Disregard ethics, and you may find unwanted consequences as severe as a lawsuit or damaged brand reputation. Thoughtful execution ensures AI can be trained correctly.

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Effective Business Relationship Management Strategies

Arpedio

Effective Business Relationship Management Strategies Explore the ARPEDIO platform ← Back to blog Table of Contents In today’s dynamic business landscape, the capacity for relationship building and partnership development is more than a nicety—it’s a sturdy keystone of enduring organizational success.

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How to Sell AI Products [Tips from HubSpot Sales Reps]

Hubspot Sales

Prospective buyers don’t always understand the landscape, prospects under (or over) estimate AI’s capabilities, and worries that AI could drive humans out of their role puts business leaders off AI. Cook claims that many businesses are not thinking big enough when it comes to adopting AI into their business.

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The Importance of Change Management in Account Planning

Upland

From those interviews we had with sellers on the leading edge of the business, every single one of them highlighted to one degree or another the importance of change management in an effective account planning practice. The current world of sales is not for the faint of heart, and certainly not one for those who don’t like change.

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Mastering Relationship Management in Sales

Arpedio

Today, effective relationship management is about understanding and aligning with customer goals, creating experiences that foster loyalty, and leveraging relationships to drive business growth. It’s a nuanced art that balances empathy, strategy, and business acumen.