Remove the-ideal-partnership
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What suppliers can do mid-contract to future-proof their negotiations

Strategic Account Management Association

Sure, there were some growing pains in the beginning, but you feel you and your firm are adding a lot of value and you’re confident your client feels the same way. So why is it that most of us always wait until the current contract cycle is about to wind down to engage about an extension? Step 1: Get your team on the same page.

Suppliers 759
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Book review: All you need to know about commercial awareness by Christopher Stoakes

Red Star Kim

So it makes him an ideal author on the business of professional services firms – whether for technical expert/fee-earners or marketing/business development professionals. Overview of “All you need to know about commercial awareness” This is an ideal book for those entering the world of work. And he has taught on MBA courses.

Finance 130
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Best Practices for SaaS Companies and Vendors with Nigel Cullington of Upland Software

Upland

Nigel Cullington, VP of Marketing of Upland Software’s Sales Effectiveness Division, spoke with Alex Gluz on the Revenue Engine Podcast about the vital lessons outlined from real life sellers in his recent book, Not Just Another Vendor. Third, winning sales teams (like those highlighted in the book) have unparalleled deal execution and management.

Software 221
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B2B sales enablement trends 2022 – Becoming future fit

Customer Think

It’s no longer enough to know your buyers – the ideal scenario is one in which you have built a genuine seller-buyer partnership that allows […]. With the changes that organizations and markets have been subjected to in the past couple of years, it comes as no surprise that B2B buyers’ expectations continue to change too.

B2B 132
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Account Planning Best Practices with Nigel Cullington’s Expertise

Upland

Nigel Cullington, VP of Marketing of Upland Software’s Sales Effectiveness Division, spoke with Alex Gluz on the Revenue Engine Podcast about the vital lessons outlined from real life sellers in his recent book, Not Just Another Vendor. Third, winning sales teams (like those highlighted in the book) have unparalleled deal execution and management.

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Manage Your Stakeholders

Peter Simoons

The people in your organization who will have a stake in your partnership or alliance can influence the growth and progress of the partnership or alliance with their quirks and behaviors. In an ideal world, everyone involved in a partnership would be enthusiastically supporting it and working to move it forward.

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How to Identify Key Accounts: A Quick Guide to Getting it Right

Account Manager Tips

You're sitting on a goldmine of existing customers that: can deliver an above-average revenue growth; want to invest in your partnership; will co-create value in ways that neither of you could do alone. Portrait Software became a key account, and within 18 months, that partnership led to winning the larger Pitney Bowes business.