Nutshell

JANUARY 16, 2024

In each episode, Schaefer brings on a different marketing expert to discuss a variety of marketing topics. These topics often relate to simple marketing strategies, but the podcast is also frequently used to discuss new or upcoming marketing trends. As you might expect, this podcast discusses a variety of social media topics.

Marketing 71

Marketing Media Digitalization B2B 71

Strategic Communications

OCTOBER 7, 2021

Start with a clear understanding of your desired target audience and goals. Ultimately, though, your goals would relate to driving traffic to your website, generating leads, making sales, etc. Take steps to thoroughly understand your target audience and what’s important to them. Establish your content pillars.

Small Business 141

Small Business Media Digitalization B2C 141

Nutshell

DECEMBER 7, 2023

Whether you’re making videos for YouTube or creating a new company blog, you need to target the right keywords to help your pages rank. A keyword research tool is any software or website that helps you find the best keywords to target. You can use the tool to see trending topics, as well as what other people are ranking well for.

Artificial Intelligence 62

Artificial Intelligence CRM Internet Marketing 62

Strategic Communications

FEBRUARY 29, 2024

Generating inspiring blog post topics. Creating targeted ad campaigns. In addition to content creation we specialize in helping B2B clients raise awareness and drive website traffic through a strong LinkedIn and Twitter presence. Here’s a list of 20 to get you thinking before the weekend and the end of the month.

Marketing 52

Marketing Media Publishing B2B 52

Red Star Kim

AUGUST 14, 2023

Some firms use personas to bring their target audience alive. How to create buyer personas that clarify your target market | SurveyMonkey Complexity Often we write about technical and complex topics. A metaphor increases interest and links what the reader knows to a new topic. Write what they want to read. Vary the pace.

Artificial Intelligence 130

Artificial Intelligence Value Proposition Media Emotional Intelligence 130

Strategic Communications

JUNE 16, 2023

Tweets with relevant hashtags are more likely to appear in searches and trending topics. By using hashtags sparingly and thoughtfully, you can connect with users interested in similar topics. Therefore, it’s best to focus on using a few relevant hashtags that align with your target audience.

Media 78

Media Digitalization B2B Facilitation 78

KAM With Passion

NOVEMBER 3, 2020

Focus on Customer Targeting and Account Planning. This requires a solid Commercial Segmentation (also called Customer Targeting) and excellent Account Planning. Reevaluate the criterions used for targeting in the light of the current situation. If you haven’t used customer targeting so far, introduce it now.

Account Planning 130

Account Planning Sales Value Proposition Sales Management 130

Mike Kunkle

AUGUST 8, 2023

These architects of growth are tasked with navigating complex market dynamics, driving revenue streams, and fostering a culture of success. Invest in initiatives that build long-term customer relationships, drive product innovation, and establish your organization as a trusted industry leader. Dashboards become mash-boards.

Sales 188

Sales Prioritization Innovation Leadership 188

Upland

JULY 27, 2023

AI can analyze vast amounts of data quicker than we can Tools like ChatGPT have been trained on infinite amounts of data to be able to write about virtually any topic as if it were a knowledgeable professor. When it comes to these types of sales, i t’s relationships that win deals and drive revenue, time and time again.

Digital Transformation 195

Digital Transformation Sales Digitalization Decision-making 195

OnStrategyHQ

AUGUST 4, 2023

Play Watch the video Q: What should we do if we aren’t hitting our annual targets? Don’t move the goal target. In this Ask Us Anything session, we dive into the challenging question of what to do when we aren’t hitting our annual targets. Keep the Targets, Adapt the Strategy. The main takeaways we found: 1.

Meetings 52

Meetings Decision-making Leadership Organization 52

Red Star Kim

OCTOBER 20, 2023

We scrimp on time and fail to convert words into feelings that drive action. Some use data, analytics and research to develop deep insight into their target audience. Mind maps help you think about the ideal structure and flow of a topic. To lean on AI tools to produce accurate summaries of complex thoughts. To grab attention?

Media 130

Media Communication Marketing Digitalization 130

ACT

DECEMBER 5, 2023

When you understand user behaviour, you can create tailored marketing campaigns that speak directly to their pain points and drive higher conversion rates. This allows you to optimise your marketing costs by focusing on your most profitable channels and diverting resources from avenues that aren’t driving results.

Marketing 52

Marketing Decision-making CRM Media 52

Brooks Group

MARCH 21, 2024

Targeted Sales Training Based on the assessment results, design and implement targeted training programs focused on improving discovery questioning skills. Learn More Get more info about how IMPACT Selling ® can improve your team’s sales discovery questions and drive better sales performance.

Sales 91

Sales Sales Training Decision-making Value Proposition 91

Mike Kunkle

OCTOBER 2, 2022

It’s targeting (markets, personas, problems). Many sales organizations and their sales leaders seem completely tone-deaf on this topic. It’s about deeply understanding their situation and desired outcomes, ensuring need and solution alignment, and working to produce the desired outcomes, from the buyers’ perspective.

Co-Creation 248

Co-Creation Negotiation Sales B2B 248

Red Star Kim

MARCH 16, 2023

A summary of delegate discussion topics and poll results are shown below to add to the learning resources from the session. And incentive and reward systems drive attention on short term sales rather than long term relationships. What do clients/referrers need? What will clients/referrers be interested in?). Share the success story.

Key Account Management 130

Key Account Management Onboarding Communication e-Learning 130

Red Star Kim

DECEMBER 19, 2023

The solution was to create a digital asset on the BBK web site to drive users to the site and be relevant for journalists to include a link in their news and features pieces. It appeared in the firm’s client magazine and provided the topic for a round table discussion event. E-Scooters – Do you know your rights?

Media 130

Media Insurance Marketing Emotional Intelligence 130

Arpedio

DECEMBER 20, 2023

Furthermore, this method can help teams make informed decisions and drive growth. By doing so, they can be better positioned to achieve effective decision-making that can drive growth and move them closer to their organizational goals and priorities. Refining sales strategies can result in effective decision-making and drive growth.

Decision-making 52

Decision-making Sales Value Proposition Stakeholders 52

ACT

APRIL 11, 2023

What you need is a deep understanding of your target audience , including their aspirations and struggles. The more crucial aspect of podcasting is identifying topics that will resonate with your target market. The podcast covers various topics related to taking machine learning models to production. A CRM like Act!

Marketing 52

Marketing Small Business Supply Chain Publishing 52

Mercuri International

SEPTEMBER 8, 2023

While AGI may provide a more human-like intelligence, its creation and impact on society remains a hotly debated topic among industry experts. The adoption of AI presents ample opportunities for B2B marketers to drive efficiency, reduce costs, and refine their marketing strategies. B2B Marketing in the AI Era: What now?

Artificial Intelligence 64

Artificial Intelligence B2B Advertising Publishing 64

ACT

JANUARY 30, 2024

Unlike established global corporations, you may not be able to afford fancy, high-budget marketing strategies and campaigns to reach target markets and potential customers or create brand awareness. Select evergreen topics that will resonate well with your ideal customers and address their pain points.

Small Business 52

Small Business Publishing Leadership Decision-making 52

Clarity Engagement Solutions

DECEMBER 15, 2021

While it seems like an off-topic example, it has a lesson on what happens when communication fails and the resulting problems that occurred in this example point toward the following simple truth: When assumptions are made, communication fails. Two different measuring units were used. Additionally, knowing your timing is critical as well. .

Digitalization 91

Digitalization Healthcare Communication Marketing 91

Clarity Engagement Solutions

DECEMBER 15, 2021

While it seems like an off-topic example, it has a lesson on what happens when communication fails and the resulting problems that occurred in this example point toward the following simple truth: When assumptions are made, communication fails. Two different measuring units were used. Additionally, knowing your timing is critical as well. .

Digitalization 91

Digitalization Healthcare Communication Marketing 91

Farland Group

APRIL 20, 2023

Your clients and customer advocates can help you build content that connects with your target audience. In our work we have found that case studies delivered by your customers help drive more return on investment than most other content. This makes your content relevant and targeted to your most important audience.

Co-Creation 40

Co-Creation Marketing 40

Red Star Kim

DECEMBER 22, 2022

Consider how to target and enter different markets. Sense of drive. Which topic is of most interest to you? 47% Segmentation, targeting and positioning. Reasons for attendance were varied but included: Bring a more strategic approach to current projects. Think more strategically. Learn about the macroenvironment.

Supply Chain 147

Supply Chain Government Transportation Digital Transformation 147

Red Star Kim

JUNE 7, 2023

Anticipate client needs A core role for M&BD was to learn about the pain points of the target audiences. Funnels for target client segments Another approach considered was to focus on the customer journey (marketing) and buyer funnels (sales) for a few selected segments (or personas).

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130

Red Star Kim

SEPTEMBER 5, 2023

I liked the mind-maps throughout the book showing you what topics will be covered in each section. Topics include: Professional and Practical skills for Marketing & BD Assistants, The Proactive Marketing Executive and Future Marketing Manager. The ideas are relevant whether you are working with knowledge transfer (e.g.

Facilitation 147

Facilitation e-Learning Emotional Intelligence Key Account Management 147

SuperOffice

AUGUST 1, 2022

40% of businesses miss their revenue targets. There are two different business models that require you to choose between generating few high-ticket sales or driving many low-ticket conversions. If your company is aiming to target higher-revenue customers, then you need to tweak some of your typical behaviors and activities.

Decision-making 117

Decision-making Prioritization B2B Marketing 117

SuperOffice

NOVEMBER 26, 2021

Driving people to your website isn’t the final goal of your marketing activities. Soapbox’s agenda templates account for 35% of all website traffic and drive around 30% of their leads. In the marketing niche, there are already tons of branded as well as topical communities on Slack and Facebook. Co-host webinars.

B2B 128

B2B B2C Decision-making Advertising 128

QYMATIX

OCTOBER 3, 2023

How to set more-realistic sales targets using historical data and Predictive Analytics. As he took the reins, Immelt set an ambitious sales target: “We believe that GE can grow two to three times faster than world gross domestic product, which translates to about 8 per cent sustained sales growth.” Rockwell’s sales targets?

Manufacturing 52

Manufacturing Shareholders Sales Acquisition 52

Hubspot Sales

SEPTEMBER 21, 2018

So, have a firm idea of why you’re creating your site, the audience you’ll target, and how you’ll bring in traffic. Step 3: Enter your preferred store ID (usually the same as your primary website name), explain what your websites hope to accomplish, and select Amazon topics your links will likely target.

Small Business 144

Small Business Digitalization Marketing Sales 144

Openview

OCTOBER 10, 2018

So how can you drive sales performance improvement through Big Data and Coaching? Then, set target outcomes (in terms of quota achievement, time to revenue etc.) Identify the KPIs and skills (such as forecasting, pipeline management, territory planning) that, if improved upon, would help reach your quota and revenue targets.

Digitalization 101

Digitalization Sales Sales Leadership Leadership 101

Hubspot Sales

APRIL 6, 2020

I would be willing to bet that you or someone at your company has knowledge or expertise in a topic that is of interest to your ideal customer. If you learn something valuable from a speaker at an online conference or hear a topic you would like to learn more about, having attended the event gives you a great connection point.

Media 115

Media Internet Advertising Digitalization 115

CMOE

FEBRUARY 24, 2023

The coaching site also provides executive retreats that cover topics such as: Vision casting Strategic planning Building a coaching culture By utilizing Building Champions’ resources and tools, leaders reported: 96% improved their business performance 93% acquired new skills 96% were satisfied with their coach 4.

Small Business 52

Small Business Leadership Profitability Publishing 52

Revenue Storm

APRIL 19, 2022

How can we take our leadership role to another level to drive even greater success for the team? Each session was designed to address a particular hot topic where the team agreed it warranted particular attention. Invitations were presented to key decision makers across the target client and calls/visits were initiated.

Procurement 78

Procurement Brainstorming Sales Training Suppliers 78

Nutshell

SEPTEMBER 30, 2020

Demand Gen is a marketing technique that uses a targeted strategy (like landing page conversion optimization or lookalike audience profiles on Facebook) to bring in new business. A strategy that targets an audience located in a very precise geographic region; it can be as large as a town or as small as a street. Demand Gen.

Marketing 98

Marketing Advertising Media Digitalization 98

Hubspot Sales

APRIL 6, 2020

I would be willing to bet that you or someone at your company has knowledge or expertise in a topic that is of interest to your ideal customer. If you learn something valuable from a speaker at an online conference or hear a topic you would like to learn more about, having attended the event gives you a great connection point.

Media 109

Media Internet Advertising Digitalization 109

Arpedio

OCTOBER 10, 2023

And at the very heart of ABS lies the concept of personalization, a practice that has become increasingly vital for businesses aiming to forge strong, lasting relationships with their target accounts. Personalization allows you to tailor your messaging and outreach to the specific needs, pain points, and preferences of each target account.

Decision-making 52

Decision-making Account Planning Marketing Stakeholders 52