Remove what-we-do drivers
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Break & Glue: The art of capturing complex mega-strategic accounts in CRM to get the most from account planning tools 

Strategic Account Management Association

But what if you are dealing instead with a massive, intricately complicated account? In my experience as a SAM covering just such a mega-account, it is impossible to create an account plan that encompasses the varied, disparate goals, strategic drivers and buying behaviors housed within such a large, diverse customer.

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Know Your Customer to Driving Growth and Revenue in Key Accounts

Upland

Why do you need to know your customer? In this chapter, we break down how you can collaborate with both your team and your customers to get to the heart of the outcomes your customers want to achieve and how you can position yourself to deliver them. What are their goals? What pressures are forcing the customer to act?

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Leadership conversation skills: SCARF model of neuroscience in social interactions, collaboration and relationships

Red Star Kim

Additionally, the drivers in the brain that take the threat and reward approach do so as if they were a primary need, such as food and water. To understand which of the five SCARF domains are key drivers for you, there is a free online self-assessment The NLI SCARF® Assessment | NeuroLeadership Institute Rock, D.

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How to Radically Improve Your B2B Sales Win Rates

Mike Kunkle

It also allows sales operations to do a multivariate regression analysis of the data, over time, to correlate qualification elements and the ratings to wins and losses. Here’s what I mean. First, do they view you, your company, and your solution: Positively ? And, do you even know if there is a lurking Approver?)

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The EAST framework for behavioural nudges in marketing? (Change management)

Red Star Kim

How might we use the EAST framework for behavioural nudges in marketing? Use bold colours and professional images If it captures attention, we are more likely to engage We are drawn to financial rewards or other incentives (e.g. BIT is the world’s first Government institution dedicated to the application of behavioural sciences.

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Enablement is Hard. Do It Anyway.

Mike Kunkle

See what I did there? Sometimes, that reality being what it is, we need to work in environments that are not ideal for what we do. I’ve written about this challenge before in this post, There Are Limits to What Sales Enablement Can Fix. Which, earlier, we said wasn’t easy either. Let’s dig in.

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Account Planning Template – Five Components for Success

Upland

Do they need an account planning template in order to properly “attack” the revenue waiting within potential accounts? But what do we mean when we say account planning? What you do need, however, to get account planning right are these five critical components. Not necessarily.