Break & Glue: The art of capturing complex mega-strategic accounts in CRM to get the most from account planning toolsÂ
Strategic Account Management Association
OCTOBER 14, 2021
But what if you are dealing instead with a massive, intricately complicated account? In my experience as a SAM covering just such a mega-account, it is impossible to create an account plan that encompasses the varied, disparate goals, strategic drivers and buying behaviors housed within such a large, diverse customer.
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