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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

It was good to meet the private client lawyers – some recently promoted to head of department – for a workshop on “ Managing and growing your private client practice” earlier this month. Private client management and marketing: Business plans, recruitment, assessments and automation. kimtasso.com).

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Book review – Managing Brands

Red Star Kim

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

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The Five Health Care Trends Every SAM Needs to Know

Strategic Account Management Association

As a strategic account manager (SAM), you know how important it is to speak your customers’ language and see the world through your customers’ eyes. Patients communicate with their doctors over Skype, order drugs through smartphone apps and even perform basic genetic tests from home. Where are we now?

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KAM Leader Series: Shaping Innovative Solutions

Cosawi

KAM Leader Series: Shaping Innovative Solutions By Dominique Côté Co-authored by Tania Lennon, Global Space Lead, Talent Assessment and Leadership at ZS and Dominique Côté, CEO and Founder, Cosawi and Principal, The Summit Group SAMA is proud to offer this 3rd article in the 4-part series on the importance of SAM / KAM leadership.

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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles.

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The Rise of Voice Search and Its Impact on SEO

Strategic Communications

In 2010, per a timeline by Adido , Google added personalized recognition to voice search on Android phones. At Imagefix, a design and digital marketing agency, creative director Garry West says the company has “embraced innovative keyword research tools such as AnswerThePublic and Semrush’s Keyword Magic Tool.

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What is a Franchisee vs. a Franchisor?

Hubspot Sales

Manage Day-to-Day Activities and Performance. The franchisee will manage the daily activities that go into keeping a franchise location operational — including opening the store, overseeing sales, and locking up at the end of the day. Managing the Brand and Its Products or Services. Types of Franchises.

Retail 101