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Context and curiosity drive commerciality and pricing

Red Star Kim

As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles. The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. Project management, innovation and technology also play an increasing role.

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Why Start a (True) Key Account Management Initiative?

KAM With Passion

Polarized attitudes towards Key Account Management. True Key Account Management (KAM) or Strategic Account Management (SAM) remains a topic that polarizes the thinking and behaviours of business leaders. Others simply do not really understand the concept, believing it is just about managing the largest customers.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

Our target markets span large and small businesses; private, public sector and not for profit sectors; centralised and decentralised buying processes; procurement and user-led purchasing behaviour. Essentially a focus on the most profitable clients. Client relationship management (CRM) – how many close social (kimtasso.com).

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Book review: The Strategy Book by Max McKeown

Red Star Kim

Being easy to read, short and jargon-free The Strategy Book (FT Publishing, 2012) is a considerable achievement bearing in mind the subject matter. And another that a command-and-control approach often leads to out-of-date strategy and out-of-touch leaders (See Book review: The Management Shift by Vlatka Hlupic (kimtasso.com).

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Sales reporting: Measure the right KPIs and report them on a regular basis

QYMATIX

In this regard, it is essential to reduce the effort of sales reporting to a minimum, while still reporting meaningful Key Performance Indicators (KPI) for the sales team and management. Aggregated sales reports are made available to higher management. Determining it is the responsibility of the management. SCHEDULE A CALL NOW!

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FOR IMMEDIATE RELEASE The SAC® Release Why Are Exxon Profits Criticized But Not Apple’s Profits?

Engage Selling

March 1, 2012. Why Are Exxon Profits Criticized But Not Apple’s Profits? The Society for the Advancement of Consulting® has asked its global members to comment on why an oil company such as Exxon is loudly critiqued for “obscene” profits, whereas Apple is lauded for doing the exact same thing. “As

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“A crisis is a terrible thing to waste”

Mercuri International

They focused on 4 key metrics to define performance: customer loyalty, employee productivity, business unit profitability, and staff turnover. Satisfied employees resulted in significantly lower staff turnover, and measurably higher profitability, employee productivity, and customer loyalty, with the latter being the most affected.