Red Star Kim

NOVEMBER 17, 2023

Here I summarise brand, referrals, research, key account management (KAM) and new service development case studies. At law firms: Addleshaw Goddard, Collas Crill, LawNet, Ontier, Schillings and accountancy firms: Menzies, Mercer and Hole. National press coverage rose 300% in 2022.

Marketing 130

Marketing Key Account Management Innovation Account Management 130

Red Star Kim

DECEMBER 2, 2022

Managing big data and analytics. Account management and selling skills. Project management. I think continuous learning (articles, blogs, podcasts) both marketing and legal will benefit my confidence and in turn help me to be a better advisor to the lawyers. Understanding of ESG and D&I. Digital skills.

Marketing 130

Marketing Communication Meetings Strategic Thinking 130

Red Star Kim

NOVEMBER 1, 2023

Amongst the delegates were business development executives and managers with responsibility for between three and five clients as part of their firm’s Key Client Programme (KCP) or Key Account Management (KAM).

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Red Star Kim

FEBRUARY 1, 2024

Marketing and BD budget as a percentage of revenue continues to fall Firm’s total MBD budget as a percentage of its total revenue 2020 2.15% 2021 2.92% 2022 3.35% 2023 2.88% 2024 2.40% 34% see an increase for 2024, 59% see it staying the same and 6% see a decrease.

Marketing 130

Marketing Leadership Profitability Digitalization 130

Arpedio

NOVEMBER 30, 2021

How to help your customer’s navigate shifts in 2022 to stay ahead of the competition by leveraging digital tools? How to help your customer’s navigate shifts in 2022 to stay ahead of the competition by leveraging digital tools? ? Back to blog. December 14, 2021. December 14, 2021. You: Diagnosing customer need. “We Contact us.

Digitalization 52

Digitalization Account Management B2B Decision-making 52

SalesGlobe

OCTOBER 25, 2022

Sales roles with the responsibility of identifying new business opportunities, which can include new customers, geographies or buyers, lead headcount increases in 2022. The post What’s the Story with Sales Pay in 2022? 55%/45% (Base/Variable). For more information contact us at insights@salesglobe.com. Contact Us.

Supply Chain 52

Supply Chain Sales Profitability Healthcare 52

Red Star Kim

JANUARY 5, 2023

A related issue is the time constraints on M&BD departments and fee-earners who need to prepare a regular source of relevant content to distribute through events, web sites, blogs, emails and social media to stay on the radar and front of mind for referrers. Do you have a Key Account Management (KAM) programme at your firm?

Management 130

Management Media Key Account Management Communication 130

Red Star Kim

JANUARY 16, 2023

Over 70% anticipate a downturn in the economy in 2023 compared to 2022, but respondents believe that professional services will be more resilient than other sectors. Improving/establishing account management. Improving project management on client engagements. Sentiment and outlook are down year-on-year. in 2020, -1.3%

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Arpedio

MARCH 15, 2022

March 15, 2022. New Report: How to Maximize Customer Lifetime Value with Account-Based Selling Technologies. March 15, 2022. New Report: How to Maximize Customer Lifetime Value with Account-Based Selling Technologies. ? Back to blog. Maximize Customer Lifetime Value with Account-Based Selling. Contact us.

Account Management 52

Account Management B2B Innovation Sales Technology 52

Arpedio

FEBRUARY 6, 2023

Sneak peek into ARPEDIO's Account-Based Selling Platform ← Back to blog För trevlighetens skull har jag gjort en kort video nedan för att ge en “sneak peek” av de övergripande funktionerna av verktygen ( Relationship Mapping & Org Chart , Account Management , Opportunity Management , och White-Space Analysis ).

Account Management 52

Account Management Account Planning B2B Stakeholders 52

Red Star Kim

DECEMBER 12, 2023

Delegates represented a variety of roles – many were MBD generalists covering a range of activities (planning, marketing communications, client listening, account management, campaigns, pitches etc). But some had travelled (with a rather early start) from the Midlands and others had battled in from the London suburbs.

Marketing 130

Marketing Emotional Intelligence Management Leadership 130

Red Star Kim

FEBRUARY 15, 2024

MBD professionals are expected to help fee-earners achieve their full potential in marketing, business development and client management whilst delivering results and impact from strategic MBD initiatives. As a bridge between fee-earners and specialist marketing teams. Delegates felt that MBD professionals had much more responsibility now.

Facilitation 130

Facilitation Decision-making Emotional Intelligence Acquisition 130

Red Star Kim

FEBRUARY 8, 2024

Methods to capture target information include: surveys, adverts, web site visits, analytics, landing page pop ups, forms/subscriptions, Chatbots/LiveChat, emails, content marketing (especially thought leadership), blogs, social media and videos. Similarly, a Key Account Management (KAM) or Account Based Marketing (ABM) approach may help.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Red Star Kim

OCTOBER 16, 2023

There was advice for pragmatic solutions: from starting small (focus on a few key relationships, concentrate on “field of play”, Key Account Management (KAM) programmes), preparing relationship maps, scraping data from email threads and reverse engineering successful relationships.

Management 130

Management Emotional Intelligence Onboarding Communication 130

Arpedio

MARCH 31, 2023

ARPEDIO is Acknowledged in The Forrester Tech Tide : B2B Sales Technologies, Q1 2023 ← Back to blog In order to boost revenue growth, businesses are investing in sales technologies to win, serve, and retain more customers. Source: Forresters New Tech: Account-Based Sales Technologies, Q1 2022) 1.

Sales Technology 52

Sales Technology B2B Account Planning Stakeholders 52

Red Star Kim

MARCH 16, 2023

One way is to embed the right cross-selling and referrer management attitudes and behaviours into other programmes – for example, into campaigns, content management, networking and Key Account Management (KAM). Another cultural shift. Internal communication – Why, how and what (kimtasso.com).

Key Account Management 130

Key Account Management Onboarding Communication e-Learning 130

Red Star Kim

APRIL 17, 2023

Half the delegates had a KAM (Key Account Management) programme at their firm. Social media was used by all firms but to varying degrees – there was less activity in sharing joint content and endorsements/recommendations than other methods.

Management 130

Management Manufacturing Client Relationships Facilitation 130

Red Star Kim

DECEMBER 5, 2023

Another delegate suggested using monday.com | A new way of working to integrate all action lists and help avoid being overwhelmed by so many tasks.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Deep Insight

SEPTEMBER 29, 2022

September 28, 2022. Way back in 2014, I wrote a blog called What is a ‘Good’ B2B Net Promoter Score? In that blog, I said that “a Net Promoter Score of about +10 is par for the course” for B2B companies and that a “a Net Promoter Score of +30 is excellent.” So what is a good Net Promoter Score in 2022 , compared to 2014?

Shareholders 52

Shareholders B2B B2C Customer Experience 52

Red Star Kim

OCTOBER 24, 2022

Cross-selling and referrer management – Expectations, Data and Focus (kimtasso.com). Referrer Management workshop (June 2022) (kimtasso.com). Referrer Management and Cross-Selling Insights (March 2021) (kimtasso.com). Key Account Management (KAM) programme (kimtasso.com).

Meetings 100

Meetings Value Proposition Key Account Management Account Management 100

Red Star Kim

AUGUST 24, 2023

I invited him once to facilitate a junior professionals’ networking event for an accountancy practice – where he talked about one of his other books “All you need to know about the City” (latest version updated in 2022). He’s also written a book called “ Get to the point – how to write well at work”.

Finance 130

Finance Government Profitability Banking 130

Hubspot Sales

APRIL 5, 2023

Account managers work closely with customers to make sure they have a good experience and get the help they need. The average salary for an account manager is roughly $53,000 a year. Check out this blog on how to improve your customer’s phone experiences. In 2022, the number of email users was estimated to be 4.3

Software 118

Software Software Sales Meetings 118

Account Manager Tips

OCTOBER 6, 2022

According to a survey of full-time workers conducted in the United States and the United Kingdom in 2022, respondents received around 32 emails per day, as well as over 20 instant messages and chat messages. FOLLOW ME AND DON'T MISS A SINGLE PODCAST, VIDEO OR BLOG POST. We check email on average 11 times per hour. ARE YOU ON TELEGRAM?

e-Learning 130

e-Learning Account Management Organization Management 130

SmartKarrot

MARCH 8, 2022

In celebration of International Women’s Day, we are honored to present our Top 50 Women Leaders in Customer Success to Follow list for 2022, celebrating 50 influential women leaders and their inspiring stories of strength and success. Bhavika Kochhar is an Enterprise Customer Success Manager, Americas, at Algonomy. Amarachi Ogueji.

Customer Success 21

Customer Success Co-Creation Customer Experience Leadership 21

Arpedio

JANUARY 26, 2022

JANUARY 26, 2022. January 26, 2022. Back to blog. White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Enter our treasured Key Account Managers.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

Arpedio

JANUARY 26, 2022

JANUARY 26, 2022. January 26, 2022. Back to blog. White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Enter our treasured Key Account Managers.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

SalesGlobe

NOVEMBER 15, 2022

So we’re gonna be talking about the 2022 Pay Practices and Trends survey and give you some insight into in terms of what we learned and what we see ahead. And then what we’re seeing now is a shift from 2021 to 2022 in the following year. So we’re going to get into it. Let’s go to the future sales roundtable.

Sales 52

Sales Value Proposition Retail Acquisition 52

Brooks Group

OCTOBER 19, 2022

This becomes increasingly important for companies who rely on the joint efforts of Marketing, Sales, Account Managers, and Customer Service, not to mention all the people managing all those departments, to reach their goals. 2022’s job market saw a record high with two job postings for every unemployed individual in the country.

Sales Training 85

Sales Training Sales Account Management B2C 85

Red Star Kim

SEPTEMBER 8, 2023

Differential pricing is rarely discussed in professional services although it is often implicit in key account management. Or the likely differences in a firm’s reputation in the area or clients’ value perceptions.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Arpedio

NOVEMBER 23, 2021

LinkedIn Live: What Makes an Effective Account Review. LinkedIn Live: What Makes an Effective Account Review. ? Back to blog. Another Linkedin Live, another blog post! What makes an effective account review? According to Don, four criteria must be met in order to be successful with your account reviews.

Account Management 52

Account Management B2B CRM Prioritization 52

DemandFarm

MAY 13, 2024

Key account managers must foster strong relations with their clients, especially high-value ones, to ensure retention. of customers at the start of the period – No. What is customer retention rate? It’s important to remember that customers evolve over time and it’s crucial for you to adapt to their changing needs.

Account Planning 52

Account Planning Key Account Management Client Relationships Communication 52

Mike Kunkle

JUNE 12, 2022

I originally posted it as a LinkedIn Article in August of 2020 and unfortunately, find it relevant again already in mid-2022. Even so: How will you divide inbound and outbound lead gen, opportunity management, and strategic account management? It’s a solitary post on an otherwise unused blog – a Pay It Forward effort.

Sales 130

Sales Decision-making Virtual Selling Remote Working 130

Red Star Kim

SEPTEMBER 5, 2023

Topics include: Professional and Practical skills for Marketing & BD Assistants, The Proactive Marketing Executive and Future Marketing Manager. And skills workshops on: Assertiveness, Commerciality, Creativity, Coaching, Consulting, Engagement and buy-in, Selling, Thought Leadership and Writing.

Facilitation 147

Facilitation e-Learning Emotional Intelligence Key Account Management 147

SmartKarrot

FEBRUARY 10, 2022

Since this blog is all about the top customer metrics in 2022 from the perspective of the SaaS CFO, let us limit ourselves to it. . Top customer metrics of 2022 from the perspective of SaaS CFO. Here is a look at the top customer metrics of 2022 from the perspective of the SaaS CFO: Customer count. Did you know this?

Software 10

Software Software B2B Customer Success 10

Arpedio

APRIL 1, 2022

Account-Based Selling (ABS): Everything you need to know. Account-Based Selling (ABS): Everything you need to know. ? Back to blog. Account-Based Selling is a targeted approach to B2B sales. It requires investing your team’s resources to target multiple stakeholders within an account. Best in Class. Share on email.

Stakeholders 59

Stakeholders B2B Account Management Decision-making 59

SmartKarrot

NOVEMBER 29, 2022

Effective account management never happens by chance. If you want to succeed with one or more of your accounts, you need to have a method and a strategy to follow. . The Miller Heiman Large Account Management Process is one prominent example (LAMP). LAMP is intended for whom? Define the term – LAMP.

Management 19

Management Account Management Key Account Management Profitability 19

Arpedio

MARCH 15, 2022

march 15, 2022. ARPEDIO announces inclusion in New Tech Account-Based Selling Technologies Report. March 15, 2022. ARPEDIO announces inclusion in New Tech Account-Based Selling Technologies Report. ? Back to blog. Read the full report. ARPEDIO is included in the growth stage category. Start free trial. Contact us.

Sales Technology 10

Sales Technology Co-Creation Account Management B2B 10