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3 Reasons Why Organizations are Not Using Sales Enablement

The Center for Sales Strategy

More than 60% of organizations today are using sales enablement, meaning — if you’re not on board, there’s a strong chance your competitors are. If you’re competing against organizations with sales enablement tools, you’re already at a disadvantage.

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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

It is one of the most optimistic cliches known to man – and with good reason. The phrase tells us to have a positive mindset and look for the good when faced with a dire, and potentially devastating, turn of events. Indicators show that much of the sales process can — and should — be automated through technological advancements.

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Know Your Customer to Driving Growth and Revenue in Key Accounts

Upland

Why do you need to know your customer? The product or service you’re selling is the method or tool they will use to get there. The product or service you’re selling is the method or tool they will use to get there. But before you jump head-first into the sales process, there are four fundamental things you must know: 1.

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Showpad 2021 Modern Selling Study: Enablement Drives B2B Selling Behaviors

Showpad

Showpad’s 2021 Modern Selling Study found that sales enablement has become more important since the start of the pandemic. Enablement for GTM teams becomes the engine to drive adaptive selling behaviors in a digital world. Enablement for GTM teams becomes the engine to drive adaptive selling behaviors in a digital world.

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3 sales enablement myths debunked for senior executives

Showpad

You may already have a sales enablement program, initiative or function at your organization. If your enablement initiative drives sales results as expected, you don’t need to read this article. Myth #1: Sales enablement only adds more layers to and complicates tasks previously accomplished elsewhere.

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4-Phase Guide to the Strategic Planning Process

OnStrategyHQ

Strategic Planning is when organizations define a bold vision and create a plan with objectives and goals to reach that future. A great strategic plan defines where your organization is going, how you’ll win, who must do what, and how you’ll review and adapt your strategy development. Can certain pitfalls be avoided?

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Building a Successful Sales Strategy: 4 Key Action Steps

Brooks Group

A sales strategy is the answer to a simple question: ‘Why am I doing the things I’m doing?’ In sales, your goal may be to own a certain share of the market. To do that, the company needs to win a set percent of deals in the sales pipeline. Your sales strategy is a long-range plan for reaching your goal.