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People & Problems: The core of strategic account planning

Strategic Account Management Association

This gives me insight into the state of enterprise sales organizations outside my own, lending me a bird’s eye view into the ways that revenue teams are embracing the current state and accelerating the digital transformations that have become all the more urgent for every one of us over the last two years. Developing a relationship strategy.

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THE 10-K FILING: THE MOST IMPORTANT DOCUMENT THAT SAMS NEVER READ

Strategic Account Management Association

In the age of convenience, where same-day deliveries have become the gold standard and news articles are now conveniently timed down to the second, our need for accurate and concise information has never been more pressing. Truth be told, 99 percent of us don’t bother reading these documents at all. OK, Jacques.

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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

I’ve known Claire for more years than either of us care to remember and her long-established agency is known as one of the best for legal PR. After a brainstorm between Kysen and the firm’s director of marketing and BD a campaign was created entitled “Let’s talk about it”.

Media 130
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Book review – Why has nobody told me this before? Dr Julie Smith (Mental Health Guidance)

Red Star Kim

Many of us are able to get through those tough times but sometimes we need a little extra help. Therapy is ultimately about achieving change. Be intentional about which thoughts you give time to. Low mood gives us the urge to do things that will keep us stuck. Therapy isn’t needed by or available to everyone.

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Case studies: Marketing and Business Development at law and accounting firms

Red Star Kim

The campaign generated a 25% increase in search traffic, record engagement and press interest. National press coverage rose 300% in 2022. Videos featured 20 staff talking about “Sunday night”. One video includes children of the firm’s partners and staff talking about what their parents do.

Marketing 130
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20+ Ideas for Incorporating GenAI Into Your Content Marketing Processes

Strategic Communications

Creating drafts for press releases or news articles. About Us Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences. Generating ideas for infographics or data visualizations. P.S. Happy Leap Year!

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10 Simple, and Easy to Fix, Errors That May Be Keeping You From Getting Media Coverage

Strategic Communications

Poor timing Sending out press releases or pitches at inappropriate times can cause them to get lost in the media noise. Failure to understand these nuances can result in ineffective pitches or press releases that don’t align with the platform’s format. What simple tips would you add to the list?

Media 52