Mike Kunkle

OCTOBER 8, 2023

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

Customer Experience 277

Customer Experience Decision-making Profitability Marketing 277

ProlifIQ

AUGUST 17, 2023

One such strategy gaining popularity among sales and customer success leaders is the “land and expand” approach. This method focuses on acquiring new customers while simultaneously nurturing existing accounts to drive expansion and increase company revenue.

Acquisition 52

Acquisition Stakeholders Customer Success Profitability 52

SmartKarrot

JANUARY 5, 2021

The evolving field of Customer Success owes its origin and rapid rise to a passionate community of pioneers, proponents, and practitioners. Here’s our Top 50 Customer Success Influencers list celebrating those frontiersmen and women pushing the boundaries and making Customer Success the force that it is today.

Customer Success 21

Customer Success Leadership Customer Experience B2B 21

SmartKarrot

MARCH 8, 2022

In celebration of International Women’s Day, we are honored to present our Top 50 Women Leaders in Customer Success to Follow list for 2022, celebrating 50 influential women leaders and their inspiring stories of strength and success. Her diverse yet unique skills include customer life cycle optimization from pre-sales.

Customer Success 21

Customer Success Co-Creation Customer Experience Leadership 21

SOAR Performance Group

DECEMBER 13, 2023

A challenging market in recent years has caused many companies to reconsider how they balance new account acquisition with existing customer expansion. Keep reading for 3 practical shifts your organization […] The post 3 Practical Ways to Optimize Account Growth appeared first on SOAR Performance Group.

Account Growth 59

Account Growth Acquisition Organization Marketing 59

SmartKarrot

FEBRUARY 10, 2022

As a customer success leader, one of your most important jobs is budgeting for the customer success department. But there is still a lot of parity required for organizations to give customer success equal prominence as other departments in the organization. The need for budgeting for customer success.

Customer Success 10

Customer Success Acquisition Onboarding Customer Experience 10

SmartKarrot

JULY 21, 2021

Of all the debates that one can possibly have in the world of sales and marketing, one that takes no backseat is customer acquisition vs customer retention. While acquiring customers is an integral part of any growing business, retaining them for good is also equally important. What is Customer Acquisition?

Acquisition 10

Acquisition Prioritization Onboarding Profitability 10

PandaDoc

DECEMBER 21, 2020

By maintaining high subscription renewals, SaaS companies are able to ensure financial stability from customers. By lowering customer churn and increasing customer retention, the company can put energy towards customer acquisition or upselling. How Important Are Customer Renewals?

Energy and Utilities 52

Energy and Utilities Acquisition Software Software 52

SmartKarrot

NOVEMBER 3, 2021

Chances are, if you have come to read this blog, you might have realized that nowadays, brands cannot completely rely on their product’s quality. Today, companies need to dig deeper and focus on accomplishing the objectives of the customers. This is where the role of customer success strategy starts. Customer acquisition.

Customer Success 10

Customer Success Onboarding Acquisition Media 10

Insightly

DECEMBER 19, 2023

But when customers are leaving your company at a high rate, there may be significant negative consequences, including: Short- and long-term revenue loss Damage to company reputation High cost of acquisition efforts to replace lost business (marketing, advertising, sales, etc.) Set them up for success. Make help available.

Acquisition 52

Acquisition Customer Experience Onboarding Value Proposition 52

Insightly

DECEMBER 19, 2023

But when customers are leaving your company at a high rate, there may be significant negative consequences, including: Short- and long-term revenue loss Damage to company reputation High cost of acquisition efforts to replace lost business (marketing, advertising, sales, etc.) Set them up for success. Make help available.

Acquisition 52

Acquisition Customer Experience Onboarding Value Proposition 52

SmartKarrot

OCTOBER 27, 2020

Customer success is a relatively new function in businesses today. To stay intact with a plan and progress in a foolproof way, a customer success roadmap can help. There are many areas you need to look into while implementing customer success in your organization. Benefits of customer success roadmap.

Customer Success 10

Customer Success Acquisition Customer Experience Government 10

SmartKarrot

MARCH 30, 2022

Further, we will discuss the ways in which you can use it to supercharge your user acquisition. In a nutshell, a brand story is not a useless thing but a product story serves the purpose of user acquisition in a better way. Top Tips on Implementing Product-Led Storytelling for Supercharging SaaS User Acquisition.

Acquisition 10

Acquisition Decision-making Marketing Profitability 10

SmartKarrot

JANUARY 24, 2022

If you are a customer success leader with the ultimate objective of obtaining a C-level position, this blog is specifically written for you. . As a customer success leader, you have just reached one milestone in your career. It can even be due to mergers and acquisitions taking place in an organization.

Customer Success 10

Customer Success Leadership Decision-making Acquisition 10

SalesGlobe

AUGUST 25, 2022

The four key focus areas for the client scenario are as follows: Growth through product expansion: selling new products to existing customers. Growth through customer acquisition: selling new products to new customers. This role may be referred to as a “customer success manager” or a “service delivery manager”.

Acquisition 52

Acquisition Sales Account Management Innovation 52

SmartKarrot

APRIL 18, 2023

“When the customer comes first, the customer will last.”- Robert Half Scaling a customer success team is essential for Saas and technology companies to be able to successfully derive value to customers through their product and service offerings.

Customer Success 10

Customer Success Prioritization Software Software 10

Insightly

APRIL 4, 2023

Whether you own a business, or you’re working in marketing or in a customer success or support role, you know the importance of having great customer relationships. Customer life cycle management has become increasingly important for businesses to stay competitive and retain customers.

Customer Life Cycle 52

Customer Life Cycle CRM Manufacturing Advertising 52

Insightly

JANUARY 10, 2024

Jay has advised hundreds of major brands world-wide on how to acquire more customers, and how to maintain the customer relationships they’ve already earned. You can learn more about the full event, watch the video below, or skim this blog post to catch the main points of discussion. Others are not.

Finance 52

Finance CRM Acquisition Decision-making 52

SmartKarrot

FEBRUARY 9, 2022

At such times, CCO is the only leader who has to bear the brunt; after all, customer success is at an adolescence phase! Due to this very reason, it becomes extremely difficult for the CCOs to pitch budget ideas for customer success successfully. . The CCO’s guide to winning budget for customer success.

Customer Success 10

Customer Success Shareholders Profitability Finance 10

SBI

DECEMBER 9, 2019

Watch the 5-minute webinar below, or view the full webinar here : Seismic’s customer success team was able to understand our needs and delivered above and beyond what we expected. Blog Article. There is no sales enablement vendor that comes close to matching the customer success resources of Seismic.

Digital Transformation 26

Digital Transformation Acquisition B2C Customer Success 26

Showpad

JULY 7, 2020

Welcome to the second post of this blog series for executives. . In this edition, I’ll be discussing the three most critical success factors when it comes to sales enablement. Did sales enablement success factors change during COVID-19? . The COVID-19 crisis has challenged all areas of our lives; not only in business.

Digital Transformation 137

Digital Transformation Stakeholders Sales CRM 137

SmartKarrot

OCTOBER 7, 2020

If you are running a SaaS organization and haven’t started your customer success program yet, then the best time to do it is now. Customer success is becoming the backbone of any SaaS organization. There is a lot of learning and experiments going around in customer success. What is Customer Success?

Customer Success 10

Customer Success Acquisition Onboarding Software 10

Insightly

SEPTEMBER 28, 2023

In this blog post, we’ll dig into the emerging field of revenue operations. While there’s no universal definition of the term “revenue operations,” the primary focus of rev ops is aligning sales, marketing, and customer success operations across the entire customer lifecycle.

Finance 52

Finance CRM Customer Success Decision-making 52

Insightly

SEPTEMBER 28, 2023

In this blog post, we’ll dig into the emerging field of revenue operations. While there’s no universal definition of the term “revenue operations,” the primary focus of rev ops is aligning sales, marketing, and customer success operations across the entire customer lifecycle.

Finance 52

Finance CRM Customer Success Decision-making 52

SmartKarrot

DECEMBER 4, 2020

Before customer success was introduced, companies used to spend massive funds in acquiring the customers only to see them finally go. But as customer retention became a major goal for these companies, customer success ROI started paying off. Importance of measuring customer success ROI.

Customer Success 10

Customer Success Onboarding Investors Acquisition 10

SBI

JULY 14, 2021

The planned acquisition of Chorus will add a new category of actionable insights to ZoomInfo’s world-class intelligence layer, unlocking workflows and driving engagement informed by conversations. driven insights based on real interactions with prospects and customers, a previously untapped source of crucial data about their relationships.”

Acquisition 34

Acquisition Artificial Intelligence Software Software 34

SmartKarrot

AUGUST 27, 2020

If you read our blogs regularly, you know we often discuss collaboration between different departments. We have mentioned many times that customer success (CS) should not be siloed. Below we examine the potential benefits of collaboration between your marketing and customer success teams. Exchange customer stories.

Business Growth 10

Business Growth Customer Success Marketing Acquisition 10

Tidio

AUGUST 30, 2019

Customer relationship is about managing interactions with previous, current, and potential customers. Companies that manage their customer relations well deliver positive customer experiences that strengthen customer retention and promote customer acquisition. 6 Respect Your Customer’s Time.

Management 105

Management Acquisition CRM Software 105

Tidio

FEBRUARY 26, 2021

From the business side, satisfied customers take less time to serve, need no acquisition spending, and are less sensitive to price changes. That’s the importance of customer retention strategies—they can reduce your spending and increase sales. This means being customer-oriented and committed to customer success in every way.

eCommerce 52

eCommerce Acquisition Communication Retail 52

Nutshell

MARCH 30, 2020

Nutshell’s BOUNDLESS 2020 virtual event was packed with valuable insights from top professionals in the fields of sales, marketing, customer support, and customer success. Two Different Channels: “Know the difference between brand affinity channels and acquisition channels. Where Can I Learn More About Lead Generation?

Marketing 71

Marketing Advertising e-Learning Acquisition 71

Apptivo

MAY 30, 2022

But in the end, it’s on the sales department to make that final push of converting that customer from the interest stage. Customer Acquisition. Customer acquisition also happens through the sales process, when the salesperson brings in more new customers through cold-calling, cold-emailing and through other sales tactics.

B2C 52

B2C eCommerce Sales Acquisition 52

Agile CRM

JANUARY 14, 2021

He helps clients focus on marketing, customer acquisition, and retention, and scaling up revenue. He used $6,000 of his savings to create software that manages customer service, feedback, product quality, and customer’s history of purchase. He shares more insights on his blog on TechInch.

CRM 52

CRM Marketing Small Business Software 52

Zendesk

NOVEMBER 1, 2021

How are customer success and customer experience different? Though they’re both customer-centric roles, customer success and customer experience teams perform distinct functions. What is the difference between customer success and customer experience? Customer success teams.

Customer Experience 98

Customer Experience Customer Success Onboarding CRM 98

SBI

MAY 7, 2019

In this new role, Sean is responsible for leveraging Cirrus Insight’s strong fundamentals to take it to the next level in terms of world-class sales enablement, enterprise-grade service, and individualized customer success. Nancy – Click ‘custom content sections’ tab below. Blog Article.

Account Planning 33

Account Planning Leadership Acquisition Customer Success 33

ProlifIQ

JUNE 21, 2023

The ROI of Account Planning In the highly competitive landscape of B2B sales, sales leaders are constantly seeking strategies that can boost revenue and foster long-term customer relationships. Collaborate with internal stakeholders, such as sales, marketing, and customer success teams, to leverage their expertise and insights.

Account Planning 52

Account Planning Value Proposition Account Management Stakeholders 52

SmartKarrot

MAY 17, 2022

this blog will help you understand the different stages of a startup. You may have already come up with an excellent business plan, implementation timeline, and also profitable marketing strategy; however, you may not have emphasized the importance of customer success at this stage. Trying to build stronger customer success?

Acquisition 10

Acquisition Customer Success Profitability Finance 10

DemandFarm

MAY 12, 2023

One of the main issues with the sales funnel, especially in the B2B industry, is that the customer journey is no longer linear. Customers come in at any stage and often jump stages or move back & forth between them. Since customer acquisition has changed within the B2B sphere, the sales funnel is a bit outdated.

B2B 52

B2B Key Account Management Account Management Manufacturing 52