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Book review: Influential Internal Communication by Jenni Field

Red Star Kim

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. This contemporary book (published in 2021) is just 200 pages and is subtitled “Streamline your corporate communication to drive efficiency and engagement”.

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Customer success vs. customer experience: What’s the difference?

Zendesk

How are customer success and customer experience different? Though they’re both customer-centric roles, customer success and customer experience teams perform distinct functions. What is the difference between customer success and customer experience? Customer success teams.

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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

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B2B Marketing: How to Attract, Engage and Delight Your Prospects and Customers

SuperOffice

Communicate in the right channel. The strategies differ depending on who you want to communicate with. When you’ve spoken to enough customers, you’ll have a better understanding of who gets the most value from your business. Create an ICP/ buyer persona that makes it clear who this type of customer is.

B2B 129
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Bank Customer Acquisition: 6 Proven Tactics You Can Implement Right Now

ReviewTrackers

Customer Acquisition: Banking Strategies. The ways that customers shop for banks and financial services providers have changed. So, therefore, have the methods and strategies for customer acquisition in banking. What does it take to acquire and keep new banking customers? Respond to their reviews.

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5 Reasons You’re Losing Customers (Churn) —And How to Win Them Back

Insightly

But when customers are leaving your company at a high rate, there may be significant negative consequences, including: Short- and long-term revenue loss Damage to company reputation High cost of acquisition efforts to replace lost business (marketing, advertising, sales, etc.) Make customer service a priority.

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5 Reasons You’re Losing Customers (Churn) —And How to Win Them Back

Insightly

But when customers are leaving your company at a high rate, there may be significant negative consequences, including: Short- and long-term revenue loss Damage to company reputation High cost of acquisition efforts to replace lost business (marketing, advertising, sales, etc.) Make customer service a priority.