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Book review: Influential Internal Communication by Jenni Field

Red Star Kim

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. This contemporary book (published in 2021) is just 200 pages and is subtitled “Streamline your corporate communication to drive efficiency and engagement”.

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Product-Led Sales: All You Need to Know

Arpedio

Product-led sales is a strategy where the product itself serves as the primary driver of customer acquisition, conversion, and retention. By offering a compelling product experience, businesses can attract prospects, demonstrate value, and facilitate self-service purchasing decisions without the need for extensive sales efforts.

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Bank Customer Acquisition: 6 Proven Tactics You Can Implement Right Now

ReviewTrackers

Customer Acquisition: Banking Strategies. So, therefore, have the methods and strategies for customer acquisition in banking. And what can banks and financial marketers do to influence the decision-making process? Read on as we share cost-effective strategies for customer acquisition in banking.

Banking 49
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Research update on the most in-demand soft skills

Red Star Kim

Diversity and inclusion (communicating for D&I) is covered well here Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com) ). But since 2007 companies advertising C-suite openings have increasingly emphasised the importance of social skills and de-emphasised operational expertise.

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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

Keep this in mind as you read this article, and adapt and adopt what makes sense for you in your current context. It’s not just about listing features, but about communicating the core of your offerings and the problems they solve.

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How Can a CRM Benefit Your Marketing Team?

Insightly

Could adding one more to the mix really make a difference? Having a single source of truth eliminates data silos, reduces the risk of errors, and promotes consistency in customer interactions, which ultimately fosters better decision-making and alignment across departments.

CRM 52
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Customizing user experiences: How your CRM adapts to every role in your organization

Insightly

The CRM serves as the central hub for all customer-related information, acting as a repository for contact details, communication history, sales opportunities, and more. To begin their day, sales representatives log into the CRM platform, where they can immediately access their task list and prioritize their activities.

CRM 52