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Product-Led Sales: All You Need to Know

Arpedio

Product-led sales is a strategy where the product itself serves as the primary driver of customer acquisition, conversion, and retention. PLG focuses on leveraging the product as a primary driver of customer acquisition, retention, and expansion, with the goal of fostering organic growth through positive user experiences and viral adoption.

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Unveiling the Power of Revenue Operations

Arpedio

Marketing Operations: Marketing operations focus on the infrastructure, processes, and technologies that enable marketing teams to execute campaigns, measure performance, and drive customer acquisition. This includes customer onboarding, account management , customer support, and renewal management.

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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

We talked about the importance of employer brands too ( Employer Value Proposition – EVP – at DAC Beachcroft is described in this post PM Conference Report 2022: Strategy implementation (kimtasso.com) ).

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Revenue churn: What it is + how to calculate it

Zendesk

This can reduce the cost of customer acquisition and increase long-term revenue. Gross revenue churn rate Gross revenue churn rate measures how much revenue a business lost in a period without factoring in new customer acquisition. If it stays consistent—or even reduces—that tells you your customers value your new approach.

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Bigtincan to Acquire Brainshark

SBI

The deal combines two of the leading providers of Sales Readiness solutions for training, coaching and onboarding, adding enterprise-grade capabilities to create the most complete Sales Enablement Platform in the market. Brainshark has shown innovation in sales coaching and learning.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Includes IPOs, acquisitions, grants, accelerators and news. Fame for accountants and professional services firms “tool for general financial research, benchmarking analysis, screening acquisition targets for your clients, client onboarding, company secretarial services and business development”.

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Why is Employee Engagement Important: Impacts and Benefits

Chally

Lack of employee engagement is a primary reason why 70% of mergers and acquisitions fail. On the contrary, the benefits of high employee engagement include increased productivity and innovation. Because disengaged employees are less likely to collaborate, businesses may lack growth and innovation. Innovation and Growth.