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B2B Marketing: How to Attract, Engage and Delight Your Prospects and Customers

SuperOffice

B2B marketing is simple: Attract new customers and keep existing customers. While the marketing part might sound easy, it’s the buying process that’s complex. Tough negotiators (B2B buyers refuse four offers before accepting the best one). And that’s where modern day B2B marketing begins. Easy, right?

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Account Executive vs Account Manager: Key Differences

Arpedio

Tasked with the acquisition of new clients, they navigate the initial stages of the sales hierarchy , strategically moving leads through the sales funnel to close deals. Account Executive: Targeting New Client Acquisitions Account executives are at the forefront of business growth. Who is an Account Executive?

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The Future of Sales Roundtable: Growth by Acquisition

SalesGlobe

We’re talking about mergers and acquisitions today. We also know that technology acquisitions is leading the way. We have other acquisitions, mergers that have happened before that. And there’s three different types of synergies that are the focus of the acquisition. I’m not sure. Mark Donnolo.

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KPI Management: M&A Strategy KPIs

Flevy

In the high-stakes world of corporate growth and expansion, Mergers and Acquisitions (M&A) Strategy plays a pivotal role. M&A activities are integral to Strategic Planning and Performance Management , offering a pathway to achieve rapid growth , enter new markets , and acquire new technologies or capabilities.

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Prospecting vs. Closing: Key Sales Strategies Explained

Arpedio

An effective sales strategy involves mastering both prospecting techniques, such as cold calling, email marketing, and networking, and closing techniques, such as trial closes and assumptive closes. It is a vital step for customer acquisition and helps in building a strong sales pipeline.

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25 Problems That Stop Key Account Managers From Doing Their Job

Account Manager Tips

You need to be able to identify opportunities, build rapport with key contacts, negotiate favourable contracts, and work collaboratively with your team. Subscribe at : Apple Podcasts | Google Podcasts | Spotify | Stitcher If you think your job is harder than it should be. you're right. But it's not enough just to ask for help.

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Value Selling Strategies: What it is and Why it Matters

Arpedio

Dive into industry trends, competitive analysis, and customer reviews to understand common pain points in your market. Adapt these techniques to your sales process today and differentiate yourself in the market. Negotiating with Value When it comes to negotiation, value selling can be a game-changer.