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Product-Led Sales: All You Need to Know

Arpedio

In the ever-evolving landscape of sales and marketing, one term that has been gaining significant traction is “product-led sales.” ” This approach represents a fundamental shift in how businesses engage with their customers, placing the product itself at the forefront of the sales process.

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Prioritizing go-to-market-fit and getting to $800M ARR with ZoomInfo CEO Henry Schuck

Zendesk

Prioritize go-to-market-fit From the beginning, Schuck and his team knew the importance of go-to-market-fit, a common thread among our founder guests. Listening to Chorus calls also allows Schuck to make informed decisions on ZoomInfo’s mergers and acquisitions. Since 2015, ZoomInfo has completed 12 M&A transactions.

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How to Manage a Sales Pipeline for a Startup

Nutshell

As a startup, having a well-running sales pipeline is vital to facilitate sales actions and help your team close deals faster. Read on to learn more about the importance of sales pipelines for your business and how to manage a sales pipeline for your startup. What is a sales pipeline?

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Sales Pipeline vs. Sales Funnel: Key Differences

Arpedio

Understanding the difference between a sales pipeline and a sales funnel is crucial for effectively managing and optimizing your sales process. While both are essential components of a successful sales strategy, they serve distinct purposes and have significant differences in how they operate. What is a Sales Pipeline?

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2020 Database Strategies and Contact Acquisition Survey Report

Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

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Inbound Sales vs. Outbound Sales: Tactics Compared

Arpedio

When it comes to customer acquisition and growth , businesses have two primary sales strategies at their disposal: inbound sales and outbound sales. Inbound sales involves drawing potential customers in through targeted marketing campaigns and personalized interactions, with a focus on building long-term relationships.

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55% of Sales Professionals Saw Improved Lead Quality in 2022: What They Could be Doing Right

Hubspot Sales

There's a sweet spot in sales. More than half of sales reps saw improved lead quality this year. Let's look at a few strategies sales professionals are employing in 2022 to achieve better lead quality. Nowadays, a sales team is only as strong as its CRM. Get your sales and marketing on the same page. The good news?

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