Strategic Account Management Association

APRIL 5, 2021

Remember the golden rule (of sales): It’s not value unless the customer finds value in it. Align your value proposition with concerns divulged in the 10-K, and don’t mention “the money.” Present yourself as the solution! Instead, focus on the impact your solution(s) can provide.

Manufacturing 520

Manufacturing Account Management Decision-making Meetings 520

Arpedio

FEBRUARY 5, 2024

Whitespace in sales is a concept that holds immense potential for businesses seeking enhanced growth and customer acquisition. This, in turn, can lead to higher sales volumes and greater profitability. By understanding whitespace and its implications, companies can unlock new avenues for growth and customer acquisition.

Acquisition 52

Acquisition Decision-making Sales Innovation 52

Red Star Kim

JUNE 7, 2023

Clients range from the technology transfer functions of leading universities and research institutes, to early-stage companies and scale-ups seeking advice on growth and acquisition, through to established multi-national corporates seeking to expand and challenge convention. billion over the five years through 2023, including a 0.5%

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130

ProlifIQ

JUNE 21, 2023

It also enables them to tailor their approach and value proposition to address the specific needs and pain points of the account. To accurately measure the ROI calculation of account planning, sales leaders should track key performance indicators (KPIs) related to both revenue growth and profitability.

Account Planning 52

Account Planning Value Proposition Account Management Stakeholders 52

Red Star Kim

JULY 11, 2022

And we touched on ideas to integrate vertically and horizontally through the value chain. In some cases this might involve opening in new territories, forming international alliances or mergers and acquisitions. Some suggested focusing on reporting profit improvement instead.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

SalesGlobe

MARCH 21, 2023

When reviewing the company strategy, we use our Revenue Roadmap , which identifies 4 major competency areas and 16 disciplines that must connect for the organization to grow profitability. Differentiating the organization from its competitors through its value proposition. Developing the organization’s approach to the market.

Sales 52

Sales Acquisition Innovation Profitability 52

Hubspot Sales

DECEMBER 30, 2020

This roadmap allows the company to focus on long-term revenue through both the retention of existing customers and the acquisition of new customers. Increase profitability. What is your value proposition? They are often created with investors and shareholders in mind. What are the benefits of creating a strategic plan?

Sales Management 109

Sales Management Management Shareholders Sales 109

Zendesk

MAY 19, 2022

Compared to B2B sales, B2C sales are usually more spontaneous and generate a lower profit per sale. Customer acquisition cost (CAC). Customer acquisition cost (CAC) refers to the amount of money spent on the process of acquiring a customer. Profit margin. You want your profit margin to be high. Forecasting.

B2C 98

B2C Sales CRM Profitability 98

SalesGlobe

FEBRUARY 9, 2022

Entertainment Weekly was scheduled to be profitable after two years, but by year five it was still losing money and Kelly was feeling some pressure. “We Our circulation growth was great, our revenue growth was great, and everybody assumed, ‘Okay, at some point or another we’re going to get to profitability.’”. We made money.

Value Proposition 52

Value Proposition Advertising Sales Profitability 52

Arpedio

FEBRUARY 14, 2024

By speaking their language, both figuratively and literally, businesses can effectively convey their value proposition and build strong customer relationships. Customer Acquisition Cost (CAC): Calculate how much it costs your business to acquire a new customer in the new market.

Supply Chain 52

Supply Chain Decision-making Government Marketing 52

Openview

MARCH 5, 2018

Hackett outlined a six-point strategy for Ford in October 2017 that calls for cost cuts, shifting budget to more profitable trucks and SUVs, moving some manufacturing to China, simplifying and modernizing factories and model designs, and pushing internet connectivity. Grow organically or through acquisition?

Banking 74

Banking Manufacturing Value Proposition Acquisition 74

SalesGlobe

MARCH 7, 2022

Is their message compelling and provides a relevant value proposition? One might say business performance is straightforward; it looks at the historical revenue and profit performance. Acquisition Growth: Identify greenfield opportunities where the products and services can align with potential customers’ long-term objectives.

Government 52

Government Value Proposition Sales Innovation 52

Zendesk

JANUARY 24, 2022

And your sales resume is your value proposition—it has to be convincing if you want to keep moving through the “funnel” to reach the end and get hired. Client acquisition and retention. Utilized tailored customer surveys to form sales strategy, boosting profits by 20% over three years. Customer acquisition proficiency.

Sales 98

Sales Acquisition Sales Management Leadership 98

SBI Growth

NOVEMBER 13, 2012

With a premium placed on customer acquisition cloud computing organizations have put account management on the back burner. Before it gets too late implement an Account Management process to reduce customer churn, increases customer lifetime value, generate leads for expansion and proactively identify account risk. Follow @The_Meeks.

Account Management 123

Account Management Management Value Proposition Onboarding 123

SmartKarrot

APRIL 7, 2023

Own customer success, encompassing acquisition, use of the product, and retention. Delivers the value proposition clearly. Operational account planning, including capacity planning and account segmentation. Assemble and keep a top-performing team. Reaches revitalization and expansion goals.

Customer Success 19

Customer Success Value Proposition Account Growth Acquisition 19

SmartKarrot

APRIL 7, 2023

Own customer success, encompassing acquisition, use of the product, and retention. Delivers the value proposition clearly. Operational account planning, including capacity planning and account segmentation. Assemble and keep a top-performing team. Reaches revitalization and expansion goals.

Customer Success 19

Customer Success Value Proposition Account Growth Acquisition 19

Arpedio

JULY 12, 2023

However, a significant limitation of this approach is that the majority of these leads often fail to convert into profitable relationships. Craft compelling value propositions that address their specific pain points and demonstrate how your company can provide unique solutions.

Marketing 52

Marketing Advertising Decision-making Communication 52

SalesGlobe

NOVEMBER 15, 2022

So it was bookings was always the strongest one for that new acquisition. And then from a talent standpoint, what’s your value proposition? And we have to start to look at how do we strengthen our messaging and our value proposition to our people about about what we offer. Michelle Seger. Mark Donnolo.

Sales 52

Sales Value Proposition Retail Acquisition 52

SalesGlobe

JULY 9, 2021

Planning for your customers means incorporating change methodology that includes: Clear articulation of a new value proposition. As companies make the shift, GTM elements of value propositions, core and industry-based messaging, account targeting, revenue motions, and pricing are core workstreams. Go-to-Market Changes.

Finance 52

Finance Value Proposition Sales Innovation 52

ACT

FEBRUARY 15, 2022

Sales and profits are apt to suffer unless a business finds new markets for its products and services. Perhaps the product’s value proposition and key messages no longer resonate with your current market. Have any market factors emerged that would impact demand for your current products or services? .

Business Growth 59

Business Growth Supply Chain Small Business Construction 59

PandaDoc

MAY 26, 2022

Does it come down to new customer acquisition? It can also give you key insights into what sales pitches and value propositions resonate with your target market. . Your sales strategy is more focused on the revenue and profit center of your business. Define KPIs and success metrics. Overall customer satisfaction?

Sales 52

Sales Business Planning Acquisition Small Business 52

SmartKarrot

OCTOBER 13, 2023

In today’s hyper-competitive business environment, customer acquisition is only half the battle. A high customer retention rate is a testament to a company’s customer-centric approach, resulting in increased profits, positive word-of-mouth, and enhanced brand reputation.

Innovation 10

Innovation Negotiation Value Proposition Account Management 10

Account Management Skills

AUGUST 24, 2021

And a big customer is anyone who fits in that sort of 80/20 rule, you know, the small number of customers that make up a lot of your revenue and a lot of profits. And also the distinction between new business acquisition, so totally net new, and expansion and retention of existing. Do we have plans in place? And so they’re out.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Hubspot Sales

APRIL 18, 2019

Whether it's customers, revenue, locations, leads, mentions, or profits, you've got to play the growth game if you want to be successful in business. Growth can be achieved by adding new locations, investing in customer acquisition, expanding a product line, etc. Investing in customer acquisition. So, how do you plan to grow?

Acquisition 143

Acquisition Value Proposition Business Growth Decision-making 143

SmartKarrot

APRIL 24, 2020

In B2B businesses, we often use the 80-20 rule that says, 80% of the profits are incurred from 20% of the customers. Better the customer service, larger would be your profit margins. 5% of customer retention results in 75% of business profits. What is Customer Segmentation in SaaS? This improves customer service by dividends.

B2C 12

B2C Customer Success B2B Profitability 12

Hubspot Sales

NOVEMBER 16, 2018

A value proposition helps businesses identify what sets it apart from competitors. But how can you tell if your business activities are creating the most value for customers and a great profit margin? A value chain is used to describe all the business activities it takes to create a product from start to finish (e.g.,

Food and Beverage 125

Food and Beverage Logistics Suppliers Profitability 125

Hubspot Sales

AUGUST 21, 2023

The engagement and conversion rates of your ads will indicate which value proposition and pain points work best. With your personas and value matrix built, dive deeper to understand the journey a potential customer will take, both from the buyer’s perspective and from the perspective of your company.

Marketing 98

Marketing Brainstorming Decision-making Advertising 98

Hubspot Sales

NOVEMBER 21, 2018

The engagement and conversion rates of your ads will indicate which value proposition and pain points work best. With your personas and value matrix built, dive deeper to understand the journey a potential customer will take, both from the buyer’s perspective and from the perspective of your company.

Marketing 137

Marketing Advertising Decision-making Brainstorming 137

Apptivo

JULY 26, 2022

Escalate the profit numbers. This will expedite the sales growth that results in long term profitability of the company. This will end up in saving a lot of time and effort for your business and rather result in maximum productivity and profitability. Enhance customer acquisition. Increase engagement. Conclusion.

CRM 52

CRM B2C Decision-making Profitability 52

SmartKarrot

APRIL 24, 2020

This ‘fine line’ is created by the gap between customer acquisition and customer retention. While customer acquisition is the key driver for dynamic revenue growth, customer retention is often the critical factor. It coordinates vendor goals with those of the client and paves the way for two-way profits.

Management 11

Management Account Management Acquisition Value Proposition 11

SBI

NOVEMBER 7, 2019

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. The acquisition will result in an offering that enables marketers to have full control and oversight into how their content impacts this new buyer landscape.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20