Ten insights on the future of SAM
Strategic Account Management Association
DECEMBER 3, 2020
At the 2020 SAMA Annual Conference (held virtually Nov. O’Leary’s advice: Projects with the best “story” will be funded and resourced first. Centers of Excellence (CoE). Sales and account management – no longer an expense but an investment. Only by making astute observations will you uncover potential new sources of value.
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