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Are You Making Your Customers Work Too Hard? They May Just Give Up.

Strategic Communications

Sometimes I think the most simple thing that we can do as businesspeople and marketers is “put ourselves in the shoes” of our prospects and customers. Are we making it easy to buy? Or are we setting up unintentional barriers, however slight, that may interfere with—or obliterate—the purchasing process?

Retail 52
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The Neuroscience of Decision Making

Strategic Account Management Association

The same goes for your customers. They can move toward you or away from you. And in this article, I’ll share a neuroscience perspective on how you can convince your customers’ brains to move in your direction. How people make decisions. The brain makes decisions based on goals.

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7 Reasons Why Clients Ghost You (and What to Do About It)

Account Manager Tips

7 Reasons Why Clients Ghost You (and What to Do About It) When clients don't return your calls or messages, it can feel like they're ghosting you. The good news is their silence usually isn't about you. Why don't clients answer you? You just need an answer to a simple question. Aaaaaaaaaaaargh.

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How to Choose the Best Account Planning Software

Upland

You know that you need to find the best account planning software for your team. But how do you do it? A technology that doesn’t integrate well into your processes and has poor adoption with your team is an issue, and it’s often too late once you’ve chosen the software to go back on it.

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Help: How Do I Ask For Referrals From Existing Clients?

Account Manager Tips

Build your business with client referrals Client referrals are a powerful business growth strategy. You ask your clients to recommend you to people they know. How hard could it be? Really hard. So if the idea of asking for a client referral scares you even just a little, you're not alone.

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21 Free Courses for Key Account Managers to Boost Your Skills Now

Account Manager Tips

21 free courses for key account managers to boost your skills now A key account manager has to grow and retain their clients. It's not an easy job, and you need many different skills to do it well. Find out what those skills are, along with 21 free courses to help you become a better key account manager. Table Of Contents.

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Forget the Ferrari: “Trusted Advisor” as a Status Symbol

Upland

It’s all about putting your strategy for an account first, and everything else will fall in place. What if we told you that becoming the best seller in the world had nothing to do with antiquated, lone wolf –run-and-gun tactics and everything to do with – drum roll…becoming a trusted advisor to your client?