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11 digital marketing communication tips to increase conversions

Nutshell

Regardless of whether you are communicating via email marketing , social media , or digital ads , there are always ways to improve your messaging. Make the Benefit Clear. For example, if you are selling an experience, describe how the trip will make them feel refreshed and reinvigorated, ready to return home with new energy.

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Research update on the most in-demand soft skills

Red Star Kim

Video) (kimtasso.com) ) C-suite skills that matter most In August 2022, Harvard Business Review published an article on succession that addressed the C-suite skills that matter most. (I used the “Worry monster” to explain soft skills previously: What are soft skills? And why are they so important?

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Project Management Communication Plan

Planview

A robust and realistic project management communication plan is essential for project success. This informative and easy-to-read article looks at basic concepts of a project management communication plan, and provides examples, strategies and best practices. What is a Communication Management Plan?

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How to Write an Article Outline (For Thought Leaders)

Liston Witherill

But Expert B is an exceptional writer, and can communicate what she knows better than any other expert in the field. How do you get better at writing, overcome "writer's block," and logically structure your articles? Outline your articles before you sit down to write. How do you write an article outline?

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The Neuroscience of Decision Making

Strategic Account Management Association

To communicate, create, express emotions? It won’t communicate with or coordinate all other functions of the body. And in this article, I’ll share a neuroscience perspective on how you can convince your customers’ brains to move in your direction. How people make decisions. The brain makes decisions based on goals.

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Achieve more engagement and buy-in: Relationships, Plan, Expectations, Benefits, Persuasion and Training

Red Star Kim

This is challenging as everyone is time poor and most communications are digital. And we know that face-to-face communication is most effective in building relationships. Building empathy with fee-earners helps us to understand what they expect and any assumptions they may be making about the likely results.

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What do you do when your boss is a micro-managing control freak?

Red Star Kim

They fear making mistakes and don’t want to appear vulnerable. Their behaviour makes you feel irritated, inferior, worthless and stupid. They may make you feel stifled, stupid or untrusted. You need to avoid making mistakes or paying insufficient attention to detail. Please let me know if you’d like a copy.