Hubspot Sales

MARCH 8, 2020

Some of the latest — and possibly most promising — tools for sales teams use predictive analytics, a form of artificial intelligence technology that can optimize decision making around sales efforts. For initiatives like moving up-market or adopting an account-based strategy, AI might be the only scalable way to do it.

Artificial Intelligence 97

Artificial Intelligence Software Software Decision-making 97

Red Star Kim

DECEMBER 18, 2023

The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. From the animated discussions I selected a few topics of focus – Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing. Top-down or Bottom-Up Strategy?

Marketing 130

Marketing Strategic Thinking Artificial Intelligence Stakeholders 130

Red Star Kim

SEPTEMBER 26, 2023

I presented a methodology to design marketing and BD team structures in November 2015. Some of the points raised then remain the same, whilst new market conditions bring additional components into the equation. They learn about their markets and clients, help formulate strategy and develop plans.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

QYMATIX

APRIL 20, 2021

The real passion here lies in customer communication and interaction. Of course, every salesperson knows that customer data contains essential information and that data analysis is very important for preparing customer meetings or other communication measures. Artificial intelligence-based, automatic analytics software.

Artificial Intelligence 52

Artificial Intelligence Software Software Negotiation 52

Strategic Communications

JANUARY 17, 2024

Artificial Intelligence (AI) is revolutionizing the marketing landscape, offering unparalleled opportunities for innovation, precision, and personalization. Here we take a look at five successful AI-driven marketing campaigns and how AI can enhance your marketing strategies. million in revenue for Adobe.

Artificial Intelligence 59

Artificial Intelligence Marketing e-Learning Digitalization 59

Red Star Kim

OCTOBER 25, 2023

It has the potential to transform client communications, fast-track the generation of research and thought leadership and fuel content management campaigns. What CogniClick does CogniClick uses artificial intelligence (AI) to drive industry insights research to prompt engagement and produce valuable content for thought leadership (e.g.

Banking 130

Banking Artificial Intelligence Cybersecurity Key Account Management 130

Upland

MAY 22, 2024

Prioritization and Targeting: AI can analyze numerous factors like customer size, industry, past purchases, and even sentiment in communication to prioritize whitespace opportunities. This allows sales teams to proactively identify white space opportunities before they even emerge , giving them a head start in capturing new markets.

Artificial Intelligence 195

Artificial Intelligence Media Prioritization Key Account Management 195

MDI Training

JULY 26, 2023

What Leaders Need to Consider When Implementing AI A New Step into the World of Technologies – Artificial Intelligence for Leaders Alexa, Chat-GPT, and Co – Artificial Intelligence (AI) is gaining more and more significance. What is Artificial Intelligence?

Artificial Intelligence 98

Artificial Intelligence Digital Transformation Leadership Digitalization 98

Strategic Communications

JANUARY 31, 2024

While generative AI (GenAI) tools like ChatGPT, Bard, and others, may have most marketers focused on the content creation potential of artificial intelligence (AI), AI actually has many, many, other applications that marketers can leverage to boost effectiveness and cut costs.

Decision-making 52

Decision-making Marketing Artificial Intelligence e-Learning 52

Red Star Kim

FEBRUARY 1, 2024

International Marketing Benchmark 2024 from Meridian West – AI dominates the agenda. Key findings of the International Marketing Benchmark 2024 Unsurprisingly, there is generally much greater business confidence. increase in marketing budget 6. And Gen AI appears to dominate both management and MBD agendas.

Marketing 130

Marketing Leadership Profitability Digitalization 130

Nutshell

DECEMBER 7, 2023

Generative artificial intelligence (AI) has been the talk of the town this year for its potential to transform entire industries. One way to harness the power of artificial intelligence is by implementing AI productivity tools. Find out how Nutshell uses Power AI to streamline your workflows.

Artificial Intelligence 100

Artificial Intelligence Software Software Meetings 100

Red Star Kim

JANUARY 16, 2023

On 12 th January Keith Hardie at the PM Forum hosted a presentation by Alastair Beddow of Meridian West on the 11 th Annual International Marketing Benchmark. The benchmark provided a snapshot of the views of 112 marketing and business development (M&BD) leaders at professional service firms (PSF). increase in marketing budget.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Upland

OCTOBER 17, 2023

ChatGPT and dozens of other artificial intelligence (AI) products have made a big splash for AI a bit of a novelty recently, dominating the conversation around productivity and efficiency in the B2B world. A team to lead strategy… alongside artificial intelligence platforms. What are industry market trends?

Artificial Intelligence 195

Artificial Intelligence Sales Decision-making CRM 195

Zendesk

JUNE 1, 2022

The best customer communication strategies arm your team with the tools and knowledge they need to engage with buyers according to their preferred communication methods and channels. Read on to learn more about customer communication, including: What is customer communication? Common customer communication channels.

Communication 98

Communication Artificial Intelligence Media Customer Experience 98

Arpedio

DECEMBER 19, 2023

They act as the bridge between the client and the company, facilitating communication and problem-solving. Customer relationship management (CRM) systems, data analytics tools, and communication platforms play a vital role in streamlining collaboration between these two functions. Check out ARPEDIO’s Account Management solution here.

Account Management 52

Account Management Communication Management Artificial Intelligence 52

MDI Training

SEPTEMBER 29, 2023

The 5 most important soft skills for leaders in the age of AI In times where artificial intelligence knows no boundaries and numerous programs can seemingly replace any work, leaders are placing more and more value on so-called soft management skills. Thus, it is more about empathy, cohesion, transparent communication, etc.,

Artificial Intelligence 52

Artificial Intelligence Digital Transformation Leadership Digitalization 52

SmartKarrot

APRIL 17, 2023

Understanding the basics of AI chatbots An artificial intelligence chatbot is a computer program designed to converse with users through text-based or voice-based interfaces, using Artificial Intelligence (AI) technologies such as Natural Language Processing (NLP) and Machine Learning (ML). architecture.

Artificial Intelligence 10

Artificial Intelligence Communication Emotional Intelligence Customer Experience 10

MDI Training

SEPTEMBER 29, 2023

As part of this interview series, we want to get a clearer picture of artificial intelligence and talk about leadership over the next few years. What would you say are three exciting projects you’ve worked on recently related to artificial intelligence? But what exactly is artificial intelligence?

Artificial Intelligence 52

Artificial Intelligence Leadership Digital Transformation Digitalization 52

Red Star Kim

NOVEMBER 13, 2023

Private client management and marketing: Business plans, recruitment, assessments and automation. And 90% didn’t have a marketing plan for private client. An important assessment that I use a lot is for Emotional Intelligence (EQ). Furthermore, whereas personality is fairly fixed we can improve our emotional intelligence.

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147

Red Star Kim

OCTOBER 10, 2023

The return of data Not surprisingly, artificial intelligence (AI) shot back up the table this year. For example, South America consistently ranks collaborative/social learning #1, while artificial intelligence took the top spot in North America this year. A synopsis of the key take-aways: 1. last year. last year.

Artificial Intelligence 130

Artificial Intelligence Emotional Intelligence Decision-making Digitalization 130

Red Star Kim

JUNE 7, 2023

We considered strategic thinking, business strategy and marketing and business development strategy. And then to consider how marketing and business development could add most value in their achievement. And to keep an eye on the changing competitor landscape and evolving market and client needs.

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130

MDI Training

JULY 26, 2023

What Leaders Should Consider When Implementing AI A New Step into the World of Technologies – Artificial Intelligence for Leaders Alexa, Chat-GPT, and Co – Artificial Intelligence (AI) is gaining more and more significance. What is Artificial Intelligence?

Artificial Intelligence 52

Artificial Intelligence Digital Transformation Leadership Digitalization 52

Strategic Communications

JANUARY 10, 2023

As we enter 2023, I can’t help but notice lots of commentary about what we can expect on a variety of fronts, including marketing. As I think about marketing in 2023, a few things spring to mind, maybe because I was doing a lot of reading about them during the last week or so of the year while I was enjoying some downtime.

Marketing 52

Marketing Artificial Intelligence Digitalization Advertising 52

ACT

APRIL 13, 2023

They failed to innovate and evolve with changing market dynamics. If you don’t want that to happen to your business, you must keep an eye on the fast-changing marketing trends in your industry and use emerging media and technology for effective communication and brand positioning. billion by 2030.

Marketing 52

Marketing Artificial Intelligence Advertising Digitalization 52

Strategic Communications

OCTOBER 3, 2023

When it comes to trend spotting in the marketing space, there’s a bright, shiny thing in the room: artificial intelligence. AI is clearly top of mind for marketers. When it comes to AI, the generative variety (like ChatGPT) is by far the leading trend impacting marketing.

Marketing 80

Marketing Advertising Co-Creation Digitalization 80

Red Star Kim

JUNE 12, 2023

Things continue to move at pace in the world of digital marketing and marketing automation (MarTech). Digital Marketing update webinars (June 2023). He went on to outline steps in the marketing chassis. Email marketing automation “The day of the newsletter is finished”. It must incorporate trust (i.e.

Digitalization 130

Digitalization Marketing Advertising B2C 130

QYMATIX

MARCH 12, 2024

According to the Federation of German Wholesale, Foreign Trade and Services (BGA), wholesale and foreign trade companies are increasingly realising the potential of using artificial intelligence. The software increases customer loyalty and satisfaction through personalised marketing strategies and tailored offers.

Artificial Intelligence 52

Artificial Intelligence B2B Logistics Sales Analytics 52

Apptivo

FEBRUARY 16, 2023

Why is automation the smartest choice for email marketing? Automation technologies, along with artificial intelligence (AI), are not just emerging technologies, but they have received a lot of attention in the past few years since all kinds of businesses are trying to leverage them to be more efficient, and accurate.

Marketing 94

Marketing Artificial Intelligence Manufacturing Digitalization 94

QYMATIX

MARCH 12, 2024

According to the Federation of German Wholesale, Foreign Trade and Services (BGA), wholesale and foreign trade companies are increasingly realising the potential of using artificial intelligence. The software increases customer loyalty and satisfaction through personalised marketing strategies and tailored offers.

Artificial Intelligence 40

Artificial Intelligence B2B Logistics Sales Analytics 40

Red Star Kim

AUGUST 14, 2023

Lawyers (compliance, anti-trust, commercial litigation, personal injury) and marketing professionals joined me at a recent MBL workshop on writing. Artificial Intelligence (AI) We looked at several AI writing tools. An introduction to emotional intelligence (EQ) and empathy (Video) (kimtasso.com). Show them with evidence.

Artificial Intelligence 130

Artificial Intelligence Value Proposition Media Emotional Intelligence 130

QYMATIX

DECEMBER 6, 2023

The topic “Artificial Intelligence in Sales” is becoming more and more popular! In addition to Lucas Pedretti’s presentation on “Artificial Intelligence in Sales”, three other very successful, exciting and engaging presentations on digital trends provided fresh ideas and inspiration.

Artificial Intelligence 40

Artificial Intelligence Sales Analytics B2B Innovation 40

Strategic Communications

JULY 27, 2023

Content marketing remains a high priority for organizations of all kinds today as they struggle to stay relevant to customers while keeping ahead of the constantly changing algorithms of search engines like Google. Repurposing Simply Makes Sense For most content marketers, it simply makes sense to repurpose their content whenever possible.

Marketing 52

Marketing Publishing Media Energy and Utilities 52

Flevy

MARCH 20, 2024

It’s designed to offer foundational knowledge on how ChatGPT operates, its capabilities, and the art of Prompt Engineering—essentially how to effectively communicate with the model to achieve desired outcomes. View the full presentation: [link] 2. View the full presentation: [link] 3.

Digital Transformation 52

Digital Transformation Digitalization Artificial Intelligence Government 52

Hubspot Sales

JULY 7, 2023

As technology advances and becomes more accessible, businesses are leveraging artificial intelligence (AI) to improve their sales processes. AI has the potential to revolutionize the way sales teams operate, giving them valuable insights and predictive analytics to drive more revenue. Your sales team can benefit from AI, too.

Artificial Intelligence 117

Artificial Intelligence Emotional Intelligence Sales Decision-making 117

Strategic Communications

JANUARY 11, 2022

The field of marketing is vastly different today than it was even three to five years ago. While the basic principles and concepts of effective marketing, from an academic standpoint, really haven’t changed much, what has changed is the ways marketers do their work and the kind of work they do.

Marketing 52

Marketing Artificial Intelligence e-Learning Communication 52

Red Star Kim

SEPTEMBER 8, 2023

As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles. Second, I observed that often in professional services marketing and business development we have minimal involvement in research, innovation, product development and pricing.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

QYMATIX

OCTOBER 19, 2021

How will artificial intelligence redefine sales management? Let’s then peep inside the crystal ball to see what sales (and marketing) can look like in the future. Let’s then peep inside the crystal ball to see what sales (and marketing) can look like in the future. Will robots take over all sales jobs? Click To Tweet.

Artificial Intelligence 98

Artificial Intelligence B2B Computers and Electronics Internet 98