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Demystifying Artificial Intelligence

Mercuri International

In November 2022, OpenAI, a San Francisco-based company specializing in artificial intelligence (AI), launched a language model called ChatGPT. The impact of artificial intelligence on B2B marketing is undeniable, presenting a wealth of opportunities for growth and innovation. The response was huge.

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Why using artificial intelligence in B2B sales is inexorable.

QYMATIX

Would there be a B2B digital transformation without predictive analytics software? On the Origin of Species may never have been published, had it not been for Alfred Russel Wallace, another naturalist who independently offered a strikingly analogous theory in 1858. Does it mean innovation itself is unavoidable? Let’s discuss it.

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AI and Ethics: Why Artificial Intelligence Needs an Ethical Basis | Part 1

QYMATIX

Artificial Intelligence and Ethics Part 1 of 2: a very well-researched and in-depth article by our Qymatix guest author David Wolf. Whether in production, marketing, sales or logistics – artificial intelligence optimizes processes and takes over routine tasks. Fully digitized. That is where it gets tricky.

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A Look at 5 Successful AI-Driven Marketing Campaigns

Strategic Communications

Artificial Intelligence (AI) is revolutionizing the marketing landscape, offering unparalleled opportunities for innovation, precision, and personalization. The campaign, known as Nutella Unica, demonstrated how AI can be used for innovative design in marketing campaigns in a unique way that engaged consumers and created buzz.

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Update on marketing and business development (M&BD) team structures

Red Star Kim

They may be project-based to support innovation projects. Or their focus may be on digital and predictive analytics. Innovation and new product and service development These were often areas beyond the scope of M&BD departments. There was a table was published in the January 2022 edition of the PM Magazine.

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McKinsey’s Three Horizons of Growth

Flevy

McKinsey & Company partners published the Three Horizons (3H) of Growth framework in 2000. The model is useful in managing Innovation , evaluating the maturity and potential of innovation projects, and allocating resources accordingly. Averting common mistakes—e.g.,

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6 2023 Marketing Trends You Can’t Ignore

ACT

They failed to innovate and evolve with changing market dynamics. In 2023, that means keeping an eye on important new trends like artificial intelligence , video marketing, automation , and more. Artificial intelligence In 2022, AI went mainstream with ChatGPT and Dall.E For example, using Act!