Red Star Kim

MAY 3, 2023

Work roles varied across marketing, business development, PR, internal communications, events, digital and graphic design. Which makes planning difficult and often impacts on project delivery. There’s more about how to frame choices in Book review: Nudge: Improving decisions about health, wealth (kimtasso.com). “To

Stakeholders 130

Stakeholders Digitalization Communication Decision-making 130

DemandFarm

MARCH 31, 2023

The world of B2B selling has transformed dramatically in recent years, as the shift towards digitalization has changed the way businesses interact with one another. Challenges in Shifting to Digital Key Account Management Shifting to Digital Key Account Management also comes with its fair share of challenges.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

DemandFarm

MAY 25, 2023

He knows immediately who can best influence the decision he will need when he presents them with a great growth opportunity. For those of you who haven’t guessed, the right answer is digital transformation. One of the critical elements for successful digital transformation is creating a digital mindset within the organization.

Account Management 52

Account Management Digitalization Key Account Management Digital Transformation 52

Strategic Account Management Association

JUNE 30, 2021

Harvey Dunham: We are asking the smartest customer-facing people in B2B how to become trusted advisors to customers they cannot afford to lose. First, there is how SAMs communicate, articulate and exchange their expertise based on their sales and professional experience. Michael Thomas: There are two ways to look at this.

Digitalization 520

Digitalization Organization Account Management Management 520

DemandFarm

APRIL 21, 2023

The quest for the right solution is never-ending in B2B spheres, as organizational needs constantly change and evolve. With digital key account management tools , sales teams can offer numerous advantages over traditional methods, including increased security, convenience, and visibility.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

Hubspot Sales

JUNE 23, 2020

Humanity at the core: Perhaps the most important thing that businesses have learned during the COVID-19 pandemic, is how important it is to keep the needs of their people at the heart of their decision making. Additionally, analyzing the responses and sentiment of employees and customers will assist with future decision-making.

B2B 118

B2B Digital Transformation Virtual Selling Digitalization 118

Showpad

JUNE 29, 2021

Enablement for GTM teams becomes the engine to drive adaptive selling behaviors in a digital world. As the chart above shows, putting buying decisions on hold was the most important change (46%), followed by a reprioritization of their buying decisions (43%), and budget cuts and changed decision criteria (both 36%).

B2B 111

B2B Digital Transformation Decision-making Digitalization 111

Upland

MARCH 29, 2023

The importance of relationship management At the onset of the pandemic, it seemed that digital selling had been launched forward years. At the same time, current trends point to the growing importance of effective relationship management in B2B buying journeys. Suddenly, everyone was on the same playing field.

CRM 195

CRM Management Stakeholders Decision-making 195

QYMATIX

OCTOBER 19, 2021

What long-term influence does digitisation have on B2B sales? The communication tools that became so self-evident in sales today did not exist 50 years ago: smartphone (circa 1994), email (crazy eighties), and the internet. To communicate with their customers, salespeople had to rely on the phone and the post office.

Artificial Intelligence 98

Artificial Intelligence B2B Computers and Electronics Internet 98

PartnerTap

FEBRUARY 17, 2021

As companies continue to shift to a remote model, it’s important to understand the impact and digital transformation strategic alliances have gone through. Trust is built by prioritizing communication and clarity as well as outlining clear expectations and goals. COVID-19 has drastically changed the way we do business. More than ?

Digital Transformation 98

Digital Transformation Digitalization Management Finance 98

DemandFarm

MAY 12, 2023

Here are three examples where this breaks How does funnel make sense if 67% of the sales cycle is completed on digital channels before contacting the company? Is the B2B Sales Funnel relevant anymore? One of the main issues with the sales funnel, especially in the B2B industry, is that the customer journey is no longer linear.

B2B 52

B2B Key Account Management Account Management Manufacturing 52

DemandFarm

MAY 22, 2023

While we examine these, let’s also look at how each role can benefit from Digital Key Account Management. The Role of Digital Key Account Management in Sales and Account Management Digital Key Account Management (DKAM) refers to the integration of digital tools and strategies into the traditional account management process.

Key Account Management 52

Key Account Management Account Management Digitalization Sales Management 52

Hubspot Sales

JULY 15, 2020

Digital transformation and a shifting sales landscape are driving both general interest in and a pronounced need for salespeople that might not physically interface with prospects. As time has gone on, many B2B companies have begun to incorporate that brand of sales — known as B2B inside sales — into their overall sales infrastructure.

B2B 84

B2B Construction Digital Transformation Sales 84

Showpad

JANUARY 15, 2021

As Forbes notes, there’s no “if” or “when” to B2B sales transformation anymore. The difference now is that recent, truly transformative events have pushed sales operations forward toward innovation and a fundamental rethinking of how best to communicate, collaborate, serve clients and drive revenue.

B2B 83

B2B Artificial Intelligence Sales Digitalization 83

Strategic Communications

APRIL 17, 2024

For example, Fotomat’s drive-through film development services became obsolete as one-hour photo labs and digital photography gained popularity. Poor Business Decisions and Management: In some cases, the downfall of these brands can be attributed to poor strategic decisions and ineffective leadership.

Innovation 52

Innovation Retail Value Proposition Logistics 52

Strategic Communications

JUNE 24, 2021

I have been fortunate enough to practice marketing before and after the emergence of the internet, social media, and digital marketing. While the channels for communicating have changed and grown significantly, the basics of good marketing have remained the same. Going Digital. or landing page?the Doing What Works.

Digitalization 52

Digitalization Marketing Internet Decision-making 52

QYMATIX

OCTOBER 19, 2021

What long-term influence does digitisation have on B2B sales? The communication tools that became so self-evident in sales today did not exist 50 years ago: smartphone (circa 1994), email (crazy eighties), and the internet. To communicate with their customers, salespeople had to rely on the phone and the post office.

Artificial Intelligence 72

Artificial Intelligence B2B Computers and Electronics Internet 72

Nutshell

JULY 5, 2019

Referral marketing is the unicorn of B2B marketing. In the B2B space, 84% of decision-makers start their buying process with a referral. Having a B2B referral program can add a ton of additional revenue into your business (with minimal effort). The value of a B2B referral. They’re legit. All at once.

B2B 85

B2B Marketing Digitalization Decision-making 85

Red Star Kim

MAY 11, 2023

Most M&BD professionals will have some involvement in brand work – whether through campaigns for brand awareness and activation or brand management (ensuring that all activities and communications are in line with agreed brand guidelines). A brand is a promise that it will deliver a set of attributes. Brands can also be aspirational.

Management 130

Management Co-Creation Publishing Leadership 130

Showpad

OCTOBER 28, 2020

B2B sales, on the whole, is slower, more labor-intensive and more consequential than B2C. A six- or seven-figure deal can make or break the entire year’s revenue, providing little margin for error. So it’s probably time to level up how your organization runs sales teams and integrates new B2B sales techniques into their repertoire.

B2B 52

B2B Sales B2C Decision-making 52

Red Star Kim

JUNE 16, 2022

Alongside generating new business directly from clients and developing existing client relationships, referrer management was seen as vital to generate revenue and profit – particularly for those reliant on commercial transactions in B2B and consumer clients in B2C. See also: Internal communication – Why, how and what (kimtasso.com).

Management 130

Management Key Account Management Digitalization Communication 130

Strategic Communications

JANUARY 9, 2024

Despite sentiment to the contrary, even in a text message heavy world, email marketing still gets traction, especially for business-to-business (B2B) marketers. The two things that will influence this decision is who the recipient is and the subject line. Make sure your subject line accurately represents the content of your email.

e-Learning 64

e-Learning B2B Publishing Communication 64

Hubspot Sales

NOVEMBER 22, 2023

Trends Researcher, Max Iskiev anonymously surveyed 1,477 global sales professionals across B2B and B2C industries to unearth the sales trends, opportunities, strategies, and pain points that could impact businesses in the coming year. Identify bottlenecks, track key metrics, and make data-driven decisions to close deals faster.

CRM 99

CRM Decision-making Sales B2C 99

Strategic Communications

JANUARY 19, 2021

In the modern retail landscape, digital is no longer a threat to the in-store shopping experience. Because of this, experts stress how important it is for retailers to have a strong presence in both physical and digital environments. In fact, smart retailers have come to see e-commerce as a tool to boost in-store foot traffic.

Digitalization 52

Digitalization Retail Media e-Learning 52

Red Star Kim

AUGUST 14, 2023

Make your content stand out. How can I improve my cross cultural communication (kimtasso.com) Curiosity Humans are curious. Research shows that even B2B buyers are influenced by emotional connection. As well as those designed for the digital age such as RACE (Reach, Act, Convert, Engage). Grab attention of the readers.

Artificial Intelligence 130

Artificial Intelligence Value Proposition Media Emotional Intelligence 130

Arpedio

NOVEMBER 7, 2022

The Sales MBA at a glance – How to Educate B2B Sales Reps for Maximum Success. ? In today’s modern economy, we see a great demand for highly skilled sales professionals – and knowing how to influence key decision makers can determine whether you make it or break it. B2B Sales: A Combination of Psychology and Strategy.

B2B 52

B2B Sales Decision-making Account Management 52

Arpedio

NOVEMBER 7, 2022

The Sales MBA at a glance – How to Educate B2B Sales Reps for Maximum Success. ? In today’s modern economy, we see a great demand for highly skilled sales professionals – and knowing how to influence key decision makers can determine whether you make it or break it. B2B Sales: A Combination of Psychology and Strategy.

B2B 52

B2B Sales Decision-making Account Management 52

Red Star Kim

APRIL 12, 2023

I’m still only a few months in and am still learning every day – but how can I step up in my new role and use the skills I’ve learnt from B2C and apply them within a B2B role effectively? Furthermore, many transactional services are often promoted through third party referrers and intermediaries – another form of B2B.

Media 130

Media Marketing B2C Stakeholders 130

Red Star Kim

OCTOBER 17, 2022

Digital marketers will tell you that the first two words are the most important. One tip I gleaned from the marvellous B2B copywriter Carole Seawert – use the word you wish to emphasise at the sentence end. Other cognitive biases were considered Book review: Nudge: Improving decisions about health, wealth (kimtasso.com).

Remote Working 130

Remote Working Communication Internet Decision-making 130

Gordian Business

AUGUST 27, 2019

Value-added activities are covered in depth in Managing B2B customers you can’t afford to lose. Many researchers have noted, to gain market access and remain competitive, pharmaceutical and medical technology manufacturers must demonstrate clinical and economic evidence to providers, healthcare decision-makers and payers.

Digitalization 52

Digitalization Suppliers Government Healthcare 52

QYMATIX

AUGUST 10, 2021

B2B pricing strategies are experiencing a radical transformation in manufacturing and wholesales. A pricing analytics software supports B2B sales teams by providing accurate pricing prediction. There are at least three ways in which the pandemic has changed B2B pricing strategies: 1. Let’s review together these ideas.

B2B 40

B2B Management Manufacturing Software 40

Red Star Kim

JUNE 7, 2023

Competitor strategies had to be inferred from the wide range of publicly-communicated content. However, the business rebranded its £13 billion digital communications arm (30 global agency brands) in Spring 2022 from Interactive to Song. This enables early action to position your firm appropriately.

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130

Strategic Communications

APRIL 25, 2024

These tools have been found to “hallucinate”—basically make stuff up as some have found to their chagrin, and detriment. What many are discovering to their chagrin is that generative AI tools commonly “hallucinate” or, in other words, “make stuff up.” So I went back to the tool and asked: “Did you make these ERGs up?”

e-Learning 64

e-Learning Communication Decision-making Marketing 64

Strategic Communications

FEBRUARY 21, 2024

Changing Roles and Skills Marketing Roles Marketers are evolving into roles that focus more on strategy , data analysis, and leveraging AI for decision-making rather than being displaced by GenAI. In 2023, Politico reports, 3087 digital, broadcast and print news jobs were lost. Will their jobs be in jeopardy?

Publishing 52

Publishing B2B Communication Digitalization 52

Strategic Communications

AUGUST 24, 2023

Varied, and Valuable, Perspectives I’ve had a foot in both the media and PR camps for the past several years—as a freelance writer in my “spare time,” as the director of corporate communications in the energy and health care industries in my “day job” and now as an independent communication/PR consultant.

e-Learning 52

e-Learning Communication Media Decision-making 52

SuperOffice

JUNE 30, 2022

Obviously, we use apps because they make our lives easier. With all of your customer data connected, you can make smarter, more personalized decisions. Improve customer care and communication: Customer experience is key. Improve customer care and communication: Customer experience is key. How many apps do you use?

CRM 106

CRM Computers and Electronics Decision-making Digitalization 106

Zendesk

FEBRUARY 21, 2024

In today’s virtual world, inside and outside sales teams play crucial roles—making it important for your business to incorporate them into your modern sales strategy. Inside sales is the process of selling remotely over various communication channels, like phone , email , messaging , or social media. What do inside sales reps do?

Sales 52

Sales Computers and Electronics Decision-making Software 52