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New Rules for B2B Partnerships

CoSell

In a recent Accenture report, B2B companies are taking steps to transform their partnership models. It’s become clear that the success of B2B companies is tightly interwoven with their channel partners. They were rethinking the entire pattern and perception about remote working. And they didn’t stop there. It’s a win-win.

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10 Real-Life Examples of How B2B Companies Can Build their Email Lists

SuperOffice

It doesn’t matter how high your site traffic is, if you don’t know how to make the most out of every visit. While it’s impossible to turn a website visitor into a customer before they reach the decision stage of the customer journey, you are still able to impact the customer journey itself.

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How to Achieve Revenue Recovery for B2B Sales

Hubspot Sales

This includes adopting practices such as sustainable remote work strategies for the health and safety of your employees. Humanity at the core: Perhaps the most important thing that businesses have learned during the COVID-19 pandemic, is how important it is to keep the needs of their people at the heart of their decision making.

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What are the Top Challenges Facing CROs and Sales Leaders?

Upland

Whereas before offering things like free lunches, and trendy, downtown office spaces where employers could ensure the brightest minds worked for them, today, that dichotomy has entirely been flipped on its head. Will they shun it? There are compelling reasons for either course of action.

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Hooks, Headlines and Hard-Wired Words: 11 ideas for better writing

Red Star Kim

This struck me – written beautifully by a corporate lawyer: “As any networker would confess, a withering look from a sought-after business contact can feel like a stab in the heart and make self-doubt resurface like worms on a rainy day” Book review – Great networking by Alisa Grafton (kimtasso.com). Make the reader feel smart.

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One Team: How Everyone Wins a Complex Sale [Webinar]

Revegy

Every successful salesperson in complex B2B sales excels at engaging the right people with the best information to close a deal. According to Gartner, the typical buying group for a complex B2B solution involves six to 10 decision-makers. How to deploy team members to gain meaningful access to all of the decision-makers.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

This article from January 2023 Strategic Account Management for Law Firms in the Age of Remote Working – Nexl answers the questions: What is strategic account management (SAM)? 42% Yes it’s all agreed 33% Yes but it changes 25% No How well do you understand the DMU and decision-making processes at your key clients?