Navigating Fierce B2B Competition
Luminas Strategy
OCTOBER 16, 2023
Accelerated organic growth. __ (original post written by VP, Group Director Srividya Sridharan and appears on Forbes.com) B2B companies won’t win — today or in the future — with outdated short-term strategies. B2B buying motions are becoming too difficult to predict, with longer sales cycles. The result? Don’t despair.
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