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How the Customer Experience is Shifting in Manufacturing

Customer Think

Manufacturers can serve as a valuable resource to their customers by implementing digital strategies. Customer experience is at the heart of acquisition and retention, but until now seemed to be only a strategy for B2C. Photo by Unsplash, CC0 1.0 It makes doing business simpler, which is another excellent growth strategy.

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How Learning from B2C Experiences can help B2B Brands Impact their Bottom Line

Customer Think

When it comes to CX in today’s world, B2B businesses need to think more like B2C brands. Customer experience (CX) has become the primary differentiator between brands. Instead, customers are seeking out experience. Companies can no longer compete only on product or price alone.

B2C 122
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10 Questions for B2C CX Leaders

Customer Think

There will be some overlap between B2C, B2B, and B2B2C issues, but I want to address each audience individually – starting here. This is the first in a three-part series that explores critical questions CX leaders should be asking – and able to answer.

B2C 81
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How To Make B2B Sales Resemble B2C Experiences in 2023

Customer Think

Limitless resources underline the different approaches for B2B and B2C sales. That’s because, traditionally, it was perceived that B2B sales entailed a lengthier purchasing cycle, mainly due to higher costs of products and services and more stakeholders involved. But what if they could be more similar than we thought?

B2C 59
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Navigating the Wave: The Surging Influence of Brand Purpose in B2B

Customer Think

There’s an old adage in customer experience. Where B2C goes, B2B follows. Expectations are set by the best experience on offer – inside and outside of the workplace – in Europe, in Asia, and across the globe. But, the distinction between the two is fading. CX is everywhere.

B2B 98
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SMB sales playbook — tips, tools, and strategy to increase your wins

PandaDoc

Key takeaways With its specific business needs, budget restrictions, and customization requirements, the sales landscape for small- and medium-sized businesses requires a different strategy than enterprise and B2C sales. What is the difference between SMB vs B2C?

B2C 52
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How to Successfully Deploy a CX Transformation Program

SBI Growth

Customer Experience (or CX) is at the forefront of how B2C companies are competing and winning. B2B firms are waking up to the importance of CX, and many are on their transformation journey. However, Harvard Business Review outlines that many.

B2C 91