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International Marketing Benchmark 2024 from Meridian West – AI dominates the agenda

Red Star Kim

At the end of January, I attended a PM Forum (with Icon and Managing Partners Forum ) webinar where Alastair Beddow | LinkedIn of Meridian West presented the latest international benchmark results. International Marketing Benchmark 2024 from Meridian West – AI dominates the agenda.

Marketing 130
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Market research: Professional services benchmark and accountancy profession statistics

Red Star Kim

I regularly scan the media for information relevant to professional services benchmarks and market updates. Here is a professional services benchmark from Unit4 and some data on the accountancy profession. The post Market research: Professional services benchmark and accountancy profession statistics appeared first on Kim Tasso.

Marketing 130
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KPI Management: Competitive Benchmarking KPIs

Flevy

Benchmarking against industry peers is something all organizations (should) do. Competitive Benchmarking is the compass that guides organizations in navigating the competitive landscape. This article will delve into the vital role of Competitive Benchmarking KPIs in empowering organizations to make data-driven decisions.

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10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

On 12 th January Keith Hardie at the PM Forum hosted a presentation by Alastair Beddow of Meridian West on the 11 th Annual International Marketing Benchmark. The benchmark provided a snapshot of the views of 112 marketing and business development (M&BD) leaders at professional service firms (PSF). I’ve added my reflections.

Marketing 130
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2020 Database Strategies and Contact Acquisition Survey Report

Database benchmarks for education and resource prioritization. Insights detailed within this report include: Tools marketers are using to gain deeper intelligence on current and prospective customers for better targeting and messaging. New tactics to acquire data to reach marketing goals.

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Two 2023 financial benchmarks for law firms: The Law Society/Hazelwoods and the Institute of Legal Finance & Management (ILFM)/Crowe

Red Star Kim

I regularly review and summarise benchmark reports for law, accountancy, property and consultancy businesses. So here are two 2023 benchmarks for law firms: The Law Society/Hazelwoods and the Institute of Legal Finance & Management (ILFM)/Crowe. It’s interesting to compare the results from the two benchmarks.

Finance 130
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Email Response Times: Benchmarks and Tips for Support

Help Scout

Comprehensive guide with all of the details you need to measure, benchmark, and reduce email response times for your customer service team. Read the full article

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature.