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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

As a sequel, we would like to address the critical role of executive sponsorship, how it can impact the success of your strategic partnership when done well and, most importantly, best practices for doing so. I remember being an executive sponsor myself in the corporate environment. Let’s take a deep dive into these four components.

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Enablement is Hard. Do It Anyway.

Mike Kunkle

They know that the place they choose to work (the environment, especially the attitudes and behaviors of senior leaders) will radically influence their ability to make an impact with enablement. It’s organizational behavioral change management, for sure, and requires both smart and hard work. Therefore, enablement is hard work.

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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

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How to Measure the ROI of Your Sales Enablement Program

Mike Kunkle

This is a complex topic that is beyond the scope of one blog post, but I will do my best to provide a solid kickstart for you and offer what I hope will be some helpful perspective and good resources to continue to pursue. In this post, I will offer advice about how to measure the ROI of your sales enablement program.

Sales 258
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Building and optimizing your diverse, multifunctional “Dream Team”

Strategic Account Management Association

But before I delve into what leaders can do to make this happen, I want to share some context for why it’s important. It starts with understanding where people are coming from and what makes them tick. Numerous studies have revealed a direct correlation between companies with diverse teams and business success and impact.

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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

We have seen an increased interest in moving to a more focused, value-bringing and high impact engagement model. Companies that have seized the opportunity and cared for their customers have elevated their trust level and customer loyalty. By Dominique Côté, Founder & CEO, Cosawi & Principal, The Summit Group.

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Understanding Sales Process, Methodology, and Competencies

Mike Kunkle

Sales Process A sales process is a series of stages that an opportunity moves through. Sales Methodology Sales methodology refers to the overall approach that sellers use to engage with potential customers, manage the sales process, close opportunities, and manage accounts. There are several levels and elements to competencies.

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