Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration
Mike Kunkle
OCTOBER 8, 2023
Introduction In today’s fast-paced and challenging business landscape, maximizing organizational success hinges on seamless coordination across various functions. I’ve added the Product function. I call out the Demand Gen engine, even though it’s part of the larger Marketing function. So, why care, or why read it?
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