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The Future of SAM – Revisited

Strategic Account Management Association

This blog post is based on a keynote presentation from the 2021 SAMA Annual Conference. Panelists’ remarks have been paraphrased for this blog post. . The challenge is to visualize what that future will look like. Ask yourself: How are programs designed, and how do they support the concept of customer centricity?

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What is Buying Intent?

Upland

Buying intent , also known as purchase intent, refers to the likelihood and inclination of a potential customer to make a purchasing decision. In this article, we will take a closer look at buying intent and its role in helping you navigate today’s intricate web of customer preferences, expectations, and buying behaviors.

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The best org chart tools for relationship mapping

DemandFarm

These tools are crucial for visualizing corporate structures and strategic account management. In this blog, we’ll explore the top organizational chart software of 2024, focusing on its features, usability, and how it caters to key account managers like you. This is where robust organizational chart software becomes indispensable.

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Sales Guest Blogging Guidelines [2020 Edition]

Hubspot Sales

Thanks for your interest in writing a guest blog for HubSpot. The award-winning HubSpot Blogs have over 7 million monthly visits, and we're always looking for more brilliant contributors to join our ranks. Article reflects the writing style/tone of the Sales Blog. Note: All data should have originated within the last two years.

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How DuPont engages C-suite buyers with custom content hubs | Maestros of Modern Selling Blog Series

Showpad

Since joining DuPont in the spring of 2021, he’s helped DuPont’s sales reps and a large network of distributor reps roll out highly customized deal homepages to better engage buyers—including C-suite execs. . Instead of having one basic pitch deck or far-reaching customer story, you end up with dozens of highly-tailored assets.

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What is Bottom of the Funnel (BOFU)?

Upland

This is where prospects are on the cusp of becoming customers. In the ever-evolving digital marketing landscape, understanding and optimizing the customer journey is paramount for business success. At every stage of this journey, marketers employ targeted strategies to guide potential customers toward making a purchase decision.

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Account Planning Template – Five Components for Success

Upland

Optimizing revenue requires in-depth knowledge of the executives, key players, and decision-makers to build the right relationships with your customers while focusing on how to solve their problems. It also requires the ability to visualize the whitespace in accounts. This whitespace is where you can thrive.