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Break & Glue: The art of capturing complex mega-strategic accounts in CRM to get the most from account planning tools 

Strategic Account Management Association

A while ago, I came across a discussion about the optimal way to capture strategic customers in a customer relationship management (CRM) tool in a way that enables effective, efficient account planning using account planning applications or tools. If your customer is relatively small, this is probably the correct approach.

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How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

We needed a different sales strategy and go-to-market approach with regards to strategic and global key accounts, as our existing country-focused structure could not support, let alone scale, the required new concepts. Aramex was the recipient of the 2021 SAMA Excellence Award for “Outstanding Young SAM Program.”. Responding to Market Shifts.

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The 6 Best Outlook CRMs for Seamless Office 365 Integration

Nutshell

That’s why integrating it with the best Outlook CRM is the perfect way to expand its usefulness and empower your sales and marketing teams. An Office 365 Outlook CRM integration allows you to do so much more with your email service, including team collaboration, sales management, email marketing, and lead generation.

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How to Radically Improve Your B2B Sales Win Rates

Mike Kunkle

The first step is to determine the level of early lead qualification that’s required, to continue talking and exploring. As always, this is contextual, but you should establish a lighter, minimum requirement to avoid disqualifying too early. They should be well documented in your CRM, preferably with a scoring system.

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The 5 Greatest Competitor Monitoring Tools To Help You Gain an Edge

Nutshell

While you should always focus on your business’s competencies and objectives first, keeping an eye on your competitors provides you with ideas on how to improve your marketing approach. compared to yours. compared to yours. Table of Contents What is a competitor monitoring tool?

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A Guide to Sales Enablement AI 

Upland

We’ll explore how AI can be a relationship seller’s best tool to automate the mundane so you can focus on more important things… like building relationships with your prospects. It can create new leads in your CRM and listen to sales calls to write scripts with a high chance of converting.

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How to use BVA to calculate the value of your content marketing

Nutshell

Publishing blog content on a regular basis creates value for your company by attracting new visitors to your website and aligning your brand name with expertise. But do you know how much each one of your blog posts is actually worth —in terms of actual revenue for your company? What is BVA?