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Character Matters: Learn How to Become a Better SAM

Strategic Account Management Association

Character may sound like a soft topic but Kiel and Garramone’s research shows that character is a critical component of leadership that delivers bottom line results. Character may sound like a soft topic but Kiel and Garramone’s research shows that character is a critical component of leadership that delivers bottom line results.

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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

Introduction In today’s fast-paced and challenging business landscape, maximizing organizational success hinges on seamless coordination across various functions. This unified effort propels businesses to new heights of success. So, why care, or why read it? I’ve added the Product function.

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How to Measure the ROI of Your Sales Enablement Program

Mike Kunkle

This is a complex topic that is beyond the scope of one blog post, but I will do my best to provide a solid kickstart for you and offer what I hope will be some helpful perspective and good resources to continue to pursue. This is why Buyer Acumen is the first block in the Building Blocks of Sales Enablement framework.

Sales 258
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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

Ensure you are structured to capture customer expectations/needs, and deliver results through a shared success plan. # 2: Reset your shared success plan. A shared success plan is one of the most important tools in the strategic account management toolbox. Why is this important? Turning lemons into lemonade.

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The Challenge of Selling Expertise (Not Product)

Strategic Account Management Association

How do you think SAMs can learn to sell expertise and not products and transform themselves into trusted advisors? There are exceptions but generally SAMs are used to thinking of themselves as a bridge to products and solutions for their customers. Michael Thomas is the founder of Magnetic Services. Selling Expertise.

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Unleashing Growth: Overcoming 7 Common Barriers to Sales Transformation

Mike Kunkle

In the ever-evolving landscape of business, the role of Chief Revenue Officers (CROs) or senior-most sales leaders (by any title), has never been more critical. These architects of growth are tasked with navigating complex market dynamics, driving revenue streams, and fostering a culture of success. This is a definite growth killer.

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The Sales Blitz: How it Works and What It Can Do for Your Team

Hubspot Sales

In this blog post, we'll dive into what a sales blitz is, why they're important, and provide you with tips on how to not only conduct a successful sales blitz — but also how to make the most of this opportunity. In business, you may have thought that marketing is solely responsible for attracting customers.

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