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22 tips on being a persuasive writer in professional services

Red Star Kim

Lawyers (compliance, anti-trust, commercial litigation, personal injury) and marketing professionals joined me at a recent MBL workshop on writing. They engaged in writing exercises. They created their own writing checklist – how to plan, write and review. Persuasive writing convinces the reader of a particular point.

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How Leea Huffine at Atlas Copco enables the sales team | Building Modern Sellers Blog Series

Showpad

We’re going to pilot this new, digital-first approach with a small group of sales teams to see how well it works. . Our digital marketing team is responsible for writing all the email copy; we have a whole bunch of templates based on where prospects are in the buying process. What’s key is that we learn from our experiences.

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Persuasive writing – Mindset, audience, headlines, key points and stories

Red Star Kim

At the October PM Forum writing workshop we welcomed delegates from law, accountancy and forensic firms to the City offices of Simmons & Simmons (thank you for hosting!). The workshop covered writing basics, the psychology of persuasive writing and how best to adapt to different media and channels. Entice the reader in.

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Seen on the Web – A selection of interesting posts (November 2020)

KAM With Passion

Each of the three, always writes thoughts-provoking articles. We will very often look at them on this blog, changing the perspective a little bit each time (remember, this blog is about the colours of sales performance!). You will probably see a lot from them in future issues of this selection.

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40+ AI Productivity Tools to Help You Get More Done

Nutshell

It’s a straightforward tool for producing content, performing market research, and writing emails. Do you find yourself wasting valuable time rearranging your schedule as well? Slidesgo: Slidesgo will generate a presentation based on the subject, writing tone, and general template that you choose. Designs.ai: Designs.ai

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Conversation skills book review 4: The First Minute (How to start conversations that get results) by Chris Fenning

Red Star Kim

The principles can also be applied to writing (especially emails), consulting, influencing, selling, assertiveness and project management skills. As such, it addresses two critical elements of good communication – being concise and clear. I couldn’t help wondering whether Generative-AI might help people summarise things.

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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

Developing a business plan was seen as a priority for those who were new in leadership roles in their firms as well as established leaders looking to drive development and growth (see delegate top takeaways below). Business planning Surprisingly, none of the delegates’ firms had a business plan to drive the growth of the private client team.