article thumbnail

Assertive communication: The importance of voice

Red Star Kim

A key theme from the workshop was Assertive communication: The importance of voice. Keys to Assertive Communication Assertiveness is the ability to stand up for what you believe while staying calm and positive and respecting others’ views. What Are The Six C’s Of Compelling Communication? And Why Should You Care?

article thumbnail

Back to the Future: F2F selling is returning, but virtual selling is here to stay

Strategic Account Management Association

The ability to uncover customer needs, develop solutions, communicate value propositions and negotiate effectively doesn’t vanish just because a salesperson can’t meet her customer face to face. As one executive explained, “Buy and sell widgets virtually?

article thumbnail

Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

It designs, integrates, manages ad supports on-site and cloud-based communications and collaboration technologies for organizations around the globe. Customers brainstormed new ideas for solving common problems and avoiding common pitfalls. By Danielle Matteson, Vice President, Strategic Accounts Program, AVI-SPL.

article thumbnail

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Communication and education are required to manage expectations and promote enthusiasm and momentum. There are lots of articles on internal communications, buy-in and stakeholder engagement. For example: Internal communication – Why, how and what (kimtasso.com). Prioritise action. Prepare integrated campaigns.

article thumbnail

Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

It’s worth touching on some related skills : Facilitating Essentially, facilitation is about making communication, interaction, collaboration or learning easier. But coaches resist the temptation to tell. Coaches and consultants use facilitation skills. As a bridge between fee-earners and specialist marketing teams.

article thumbnail

Beyond the Horizon: GenAI and Ethical Leadership

MDI Training

Beyond the Horizon: GenAI and Ethical Leadership In this blog post, keynote speaker Bailey Parnell gives us a few snippets of her exciting keynote speech at our upcoming Leadership Horizon event. However, if you want to read it as usual, keep scrolling.Beyond the Horizon: GenAI and Ethical Leadership In this blog post, keynote.

article thumbnail

When Business Is Slow, It's Time to Work on These 13 Things

Hubspot Sales

Caroline Forsey, a staff writer for the HubSpot Marketing Blog, says "Your marketing and sales teams need to be in tight alignment because your buyer needs to be communicated with, and sold to, wherever and whenever she wants. Read industry blogs. Brainstorm new products or services. Get certifications.