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Implications for B2B Selling in the Age of Artificial Intelligence

Mike Kunkle

[This article was originally published as part of the Sales Education Foundation 2018 Annual Magazine , co-authored with Robert M. Corporate buyers will also likely leverage AI in their problem-identification, research, problem-solving, and decision processes. Peterson, Ph.D., The man will be there to feed the dog. Adaptability.

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SWOT, Done Right, Can Provide Important Insights

Strategic Communications

I’m a big fan of conducting SWOT analyses, not only for strategic planning but really for any situation where you’re faced with an important business decision. Mom is able to take advantage of the opportunity to meet with a potential new client. Using the SWOT to Make Decisions. Threats: 1. Let the ideas flow!

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How to Resize and Retool Your Sales Force

Mike Kunkle

At the time I published it initially, I had hoped the worst of the pandemic-fueled layoffs were behind us. Unfortunately, many company executives still needed to make tough choices, even with their revenue-producing teams. Even under financial and emotional duress, strive to make calm, thoughtful, strategic decisions.

Sales 130
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How to Sell Digital Products [+ 10 Best Digital Products to Sell]

Hubspot Sales

These advantages make selling digital products a good option for artists, educators, writers, freelancers, and more. A physical product that doesn’t meet a customer’s needs could result in returns, recalls, or redistribution costs. Determining your target audience is a key pillar that influences a business’ decision-making.

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Inbound Sales: How to Sell the Way Prospects Buy

Hubspot Sales

Today, the information that buyers need to make a purchase decision is just a click away. These steps add zero value to the buyer because all the information they get in these meetings can be found without a sales rep’s help. In the decision stage, buyers have decided on a solution category.

Sales 138
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What you Need to Know to Start an Online Retail Business

Hubspot Sales

But how do I make that happen?" Pin down what, exactly, makes your product unique, and go from there. If people can publish reviews of similar products, check those out and identify themes that consistently pop up — both positive and negative. So now, you might be saying, "Wow! Online retail sounds amazing and viable!

Retail 101
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Switching CRMs: the No BS, No Headache Guide

Insightly

If your current CRM isn’t working as well as it should, making a move isn’t easy. And, since the vendor doesn’t publish its pricing, you’ll get to sit through several more pitch presentations, only to learn that you can’t afford the features you need most. . Or, does it make sense to do a series of several role-based sessions?

CRM 98