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Book review: The Strategy Book by Max McKeown

Red Star Kim

Being easy to read, short and jargon-free The Strategy Book (FT Publishing, 2012) is a considerable achievement bearing in mind the subject matter. What is the informal decision-making process? link] There’s advice to jump your uncertainty gaps by decision-making and actions which involves risk.

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Implications for B2B Selling in the Age of Artificial Intelligence

Mike Kunkle

[This article was originally published as part of the Sales Education Foundation 2018 Annual Magazine , co-authored with Robert M. Corporate buyers will also likely leverage AI in their problem-identification, research, problem-solving, and decision processes. Peterson, Ph.D., The man will be there to feed the dog. Creativity/Ideation.

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SWOT, Done Right, Can Provide Important Insights

Strategic Communications

I’m a big fan of conducting SWOT analyses, not only for strategic planning but really for any situation where you’re faced with an important business decision. Using the SWOT to Make Decisions. First, whenever possible, make sure you’re creating your SWOT based on real data. Let the ideas flow!

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Lead generation during a crisis: How marketing and sales can support each other

Nutshell

Lead with empathy—but make sure it’s genuine. Download the Complete Guide to Writing MUCH Better Sales Emails for over 50+ pro tips on how to make your emails stand out in a crowded inbox. But please, don’t publish content for the sake of publishing it. In response, they sat down for a serious brainstorming session.

Marketing 119
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How to Resize and Retool Your Sales Force

Mike Kunkle

At the time I published it initially, I had hoped the worst of the pandemic-fueled layoffs were behind us. Unfortunately, many company executives still needed to make tough choices, even with their revenue-producing teams. Even under financial and emotional duress, strive to make calm, thoughtful, strategic decisions.

Sales 130
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How to Show the Impact and ROI of Marketing Content

Showpad

With budgets under scrutiny going into the new year, marketing professionals need to rely on tools that provide them with insightful data to make revenue-generating decisions. Typically, you want to be making more than a dollar for every dollar you spend on content, a campaign or a marketing initiative. How can Showpad help?

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Beating the ‘I have no budget’ objection: 8 sales experts share their best strategies

Nutshell

lack of trust, lack of perceived value, or simply that the prospect isn’t the right decision-maker. The Sell to Win Playbook collects 55 of the best expert sales tips we’ve ever published. Economic buyer: Confirm you are working at the appropriate altitude within the organization and that your buyer is a decision-maker.