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Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

Be more strategic – A metaphor: Analyse, join and align the dots Be more strategic – A metaphor: Analyse, join and align the dots At the start of the session we talked about what strategic means to us and how we explain the need for strategy to our internal stakeholders. How would you describe strategy to stakeholders?

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Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

Red Star Kim

By creating cognitive dissonance , they will need to adjust their own views to accommodate the information that challenges it. To better influence senior stakeholders and also support junior levels coming through How are M&BD roles changing? A further option is to help people reframe the limited belief.

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Be more strategic – PESTLE, Positioning and Plans

Red Star Kim

Further information on PESTLE: Marketing basics – Marketing audits with onions and pestles (kimtasso.com). Commerciality – Finance, pricing, innovation and research (kimtasso.com). Specifically, a M&BD team may need far more detailed plans than fee-earners who will prefer a high-level summary showing the main actions required.

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Key Account Management: The Ultimate Guide

Hubspot Sales

A key account manager must have an intimate, sophisticated understanding of her account's strategy, market position, finances, products, and organizational structure. They'll use this knowledge to make business cases showing how price changes, customization, and add-ons will add value. Key Account Management Plan Template.

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21 Books About Starting a Business You Can’t Afford Not to Read

Hubspot Sales

Reading is a crucial part of becoming an entrepreneur and building your first business. So, I’ve pulled a list of today’s most inspiring and informative books about starting a business. 21 Books About Starting a Business. Review excerpt : “This book is a must-read for anyone interested in starting a business.

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Feb 24 – Customer Success Jobs

SmartKarrot

Establish yourself as a trusted advisor to the customers including the building of close executive relationships with key customer stakeholders. Represent the voice of the customer to inform the sales process and product roadmap. Own success planning and execution as well as Quarterly Business Reviews with your customers.

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Update on marketing and business development (M&BD) team structures

Red Star Kim

Here, the M&BD professionals – and perhaps those from other disciplines (such as finance or human resources) – will be formed into temporary project teams to assist with particular initiatives. And where firms invested in the area, the pricing teams were more likely to comprise finance professionals and experienced fee-earners.

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