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How Marketing and Business Development (M&BD) Assistants can shine – Develop knowledge and skills, build personal brand and increase visibility

Red Star Kim

The September PM Forum workshop on “ Professional and Practical Skills for Marketing and Business Development (M&BD) Assistants” was attended by 18 delegates from legal, accountancy, consultancy and actuarial firms. Differentiation is a critical aspect of professional services marketing and is no different in personal brands.

Marketing 130
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Book review: All you need to know about commercial awareness by Christopher Stoakes

Red Star Kim

He has also been a management consultant, a marketing director and a financial journalist. So it makes him an ideal author on the business of professional services firms – whether for technical expert/fee-earners or marketing/business development professionals. He was an early pioneer in professional services marketing.

Finance 130
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Customer Centric Growth Amid COVID

Revegy

Developing customer insights isn’t a one-time, static exercise. It is an ongoing effort that should be an integrated part of your client development and account planning strategy. The foundational element for a true customer-centric organization is knowing the individuals that make up your key accounts.

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15+ Interview Questions for Consultants [+ Sample Responses]

Hubspot Sales

In one of my first jobs, I helped to develop a digital marketing campaign for a small business that grew its revenue by 15% within eight months. I have a proven track record of helping clients develop practical and sustainable solutions that consider cost-benefit." Why are you the best person for this position?

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Strategic Account Management

ProlifIQ

A successful strategic account management strategy begins with a deep understanding of the role strategic accounts play in an organization’s success. A dedicated strategic account manager, entrusted with this responsibility, plays a critical role in developing and executing the strategic account development plan.

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Feb 16 – Customer Success Jobs

SmartKarrot

Role: Customer Success Executive Location: Austin, TX, United States (Hybrid) Organization: Axon As a Customer Success Executive you’ll be a consultant and a spokesperson for your clients, holding frequent phone calls and in-person meetings to direct strategy and execution for reaching each client’s particular goals.

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3 Guidelines for Managing Disruption

Blue Canyon Partners

These changes impact B2B suppliers in two different ways: On one hand , some disruptions enable unexpected and unwelcomed competitors to enter a market with aggressively priced offers. When players find a way to exploit an inefficiency in the market they can change how a customer’s problem is solved or need is met. Place Your Bets.