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Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

CRM tools are not designed to manage triggered work streams or focus on sustaining and protecting ongoing revenue and client relationships – all activities that are fundamental to the successful implementation of a strategic accounts approach. For leadership, they provide visibility into account team activities and productivity.

CXM 520
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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

Flexibility : When the global pandemic rerouted our focus, we swiftly adjusted to meet our customer needs by leveraging the power of community. At launch, the GAM program was proposed by senior leadership and sponsored by our Board of Directors. Total Cost of Ownership: Average client savings increased 52 percent , from $5.5

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Property marketing case study – Thought leadership campaigns: Arcadia, JLL and Remit

Red Star Kim

Thought leadership is a fantastic strategy to lead integrated, multi-channel campaigns and here are some current examples. So here is a Property marketing case study – Thought leadership campaigns: Arcadia, JLL and Remit. The firm’s marketing is based primarily on news coverage, events and meetings based on its survey results.

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Soft skills revisited – with a leadership perspective

Red Star Kim

This article “Soft skills revisited – with a leadership perspective” has just been published on Lexology. This lack of listening caused a plethora of problems for those trying to build empathy and trust in order to create client relationships and sell legal services. Listening is now the new superpower.

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

Protectionism – Some fee-earners could be insecure and defensive about sharing client information and relationships. The culture and rewards systems sometimes worked against integrated client teams. Data – CRM (Client Relationship Management) and CDP (Client Data Platforms) are often lacking.

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How Much Money Does a Key Account Manager Really Make?

Account Manager Tips

Keeping the Customer Relationship Management (CRM) tool updated. A good number of client meetings. The truth about key account management I love key account management because you're in charge of client relationships, and you have the authority and autonomy to manage them how you like. High-performance scores.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. no-data-entry CRM; relationship intelligence (ERM); revenue operations system; automatic capture of emails, meetings and referrals).