Remove Client Relationships Remove Leadership Remove Meetings
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Soft skills revisited – with a leadership perspective

Red Star Kim

This article “Soft skills revisited – with a leadership perspective” has just been published on Lexology. This lack of listening caused a plethora of problems for those trying to build empathy and trust in order to create client relationships and sell legal services. Listening is now the new superpower.

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Do account managers really know what it takes to run an effective client meeting?

Account Management Skills

Agency owners often tell me their account managers aren’t leading client meetings confidently. If not, it could be hurting your agency … How to get your account managers to ask better questions (and how it can increase client lifetime value) How to get account managers adding value to your agency from Day 1 (and reduce churn)

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

Protectionism – Some fee-earners could be insecure and defensive about sharing client information and relationships. The culture and rewards systems sometimes worked against integrated client teams. Data – CRM (Client Relationship Management) and CDP (Client Data Platforms) are often lacking.

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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

Flexibility : When the global pandemic rerouted our focus, we swiftly adjusted to meet our customer needs by leveraging the power of community. At launch, the GAM program was proposed by senior leadership and sponsored by our Board of Directors. Total Cost of Ownership: Average client savings increased 52 percent , from $5.5

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

There were comments that it was unusual for people to be in the office so face time and in person meetings – where it is easier to develop rapport, trust and solid working relationships – were rare. Finding ways to meet with people in real time (such as at social events) can help.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. no-data-entry CRM; relationship intelligence (ERM); revenue operations system; automatic capture of emails, meetings and referrals).

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Rainmaking best practice in professional services firms (Selling behaviours)

Red Star Kim

She reads as much as possible, scanning the news in search of valuable updates that she can send to clients. She also creates thought leadership videos. He drafts messages to his connections in those organizations and proposes that they meet to discuss the implications.