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Should You Brand Your Small Business or Solo Practice? Of course—before someone else does…

Strategic Communications

It’s an issue that I find that many people—even very smart business people and sometimes even extremely smart communication professionals, don’t really fully understand. Recently I was asked to provide some insights for a small business audience about whether small businesses really need a brand (yes!!),

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Best Lead Generation Strategies for Growing Your Small Business

LinkedFusion

Introduction Generating leads often keeps small businesses afloat in today’s fast-paced business environment. Every company’s growth strategy must include lead generation, which has developed considerably in the digital age. It may be challenging when resources are scarce, both in terms of money and employees.

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11 Small Business Marketing Strategies and Tactics to Employ Now

Outbound Engine

As a business owner, you probably think a lot about which small business marketing strategies and tactics are best for you. How do you prioritize marketing tasks? These 11 small business marketing strategies are helpful to review regardless of what stage your business is in. How about money?

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Software for Startups: What’s Your Tech Stack?

Nutshell

But nowadays, with modern software for startups, getting your small business off the ground is easier than ever. Whether you want to sell or scale your business, here are the software tools to make a productive tech stack for your startup. Communication software Startups are often comprised of a mostly remote workforce.

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A Study in Contrasts: Companies That Go the Distance, and Those That Don’t…

Strategic Communications

For example, Fotomat’s drive-through film development services became obsolete as one-hour photo labs and digital photography gained popularity. The rise of new technologies and digital alternatives often prove to be the undoing of these traditional brands. They have prioritized customer experience, responsiveness, and loyalty.

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Helpful sales, marketing, and customer experience hacks for today’s entrepreneurs

ACT

Did you know 346,000 new businesses were formed in the US in the third quarter of 2022? That’s a significant jump from 227,000 new business starts in Q2 2020. This means your small business will likely face stiff competition. How is that relevant for marketing for small business owners ?

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Some of Our Clients Want Coverage in WSJ—Many Don’t. Here’s Why.

Strategic Communications

.” It depends on the two things that every communication decision depends upon—your target audience and your goals. If you’re an image consultant that works with nurses and your goal with your PR efforts is to generate business for your firm, then Nursing is more likely to help you reach your audience and meet your goals.

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