Excelerate

OCTOBER 11, 2020

For many of you reading this post, it is quite possible you have already handed someone your digital keys. Attackers Have the Advantage The price of compromise is staggering and it’s not just big companies and government entities that are paying the price, small businesses are the new targets.

Digitalization 98

Digitalization Banking Government Internet 98

Flevy

APRIL 30, 2024

and what kind of communication resonates with them. Creating detailed personas allows a business to tailor their marketing strategies and customer interactions to meet the specific needs and preferences of different customer segments, thereby enhancing the overall effectiveness of their Customer Journey Map.

Telecommunications 52

Telecommunications Healthcare Retail Customer Experience 52

Nutshell

APRIL 3, 2024

But nowadays, with modern software for startups, getting your small business off the ground is easier than ever. Whether you want to sell or scale your business, here are the software tools to make a productive tech stack for your startup. Communication software Startups are often comprised of a mostly remote workforce.

Software 71

Software Software CRM Communication 71

Strategic Communications

APRIL 26, 2023

Social media can be a great way for businesses of all types and sizes to connect with their audiences and stay connected with them! In fact, for small businesses in particular, a social media strategy focused specifically on customers (rather than prospects, or the masses) offers the greatest potential to not only keep but to grow business.

Small Business 52

Small Business Media Communication Publishing 52

Strategic Communications

DECEMBER 14, 2022

The business market is different. While some consumers are also small business owners, it can be challenging to ferret out those segments. In addition, small businesses do not represent a homogeneous group that has the same needs, interests, avocations, and “hot buttons.” Direct Mail in the Digital Age.

B2B 52

B2B Marketing B2C Advertising 52

Strategic Communications

DECEMBER 2, 2021

One of the most common mistakes I see many businesses fall prey to, and especially small businesses, is focusing too much on getting in new customers/clients and not enough on nurturing the customers they already have. Direct Mail in the Digital Age. Whether on- or offline, or both, we’ll help you achieve desired results.

Small Business 59

Small Business Healthcare Communication Publishing 59

Strategic Communications

OCTOBER 24, 2022

And the quick growth in access to digital health services, bringing care to people in rural areas who might not otherwise have had such great access. For many businesses, though, that can be challenging. For many businesses, though, that can be challenging. Direct Mail in the Digital Age. Content Demand on the Rise.

Communication 52

Communication Digitalization Small Business Publishing 52

Zendesk

FEBRUARY 21, 2024

Buyers are just a few clicks away from purchasing a product from a small business on the other side of the globe. Inside sales is the process of selling remotely over various communication channels, like phone , email , messaging , or social media. Evolving technology means customers are no longer limited to shopping locally.

Sales 52

Sales Computers and Electronics Decision-making Software 52

Strategic Communications

APRIL 17, 2024

For example, Fotomat’s drive-through film development services became obsolete as one-hour photo labs and digital photography gained popularity. The rise of new technologies and digital alternatives often prove to be the undoing of these traditional brands. What does the future of your company look like?

Innovation 52

Innovation Retail Value Proposition Logistics 52

SmartKarrot

SEPTEMBER 28, 2023

The ever increasing competition in the business setting calls for entrepreneurs to find strategies they can use to make sure their brands stay ahead of their rivals. One way small businesses can do so is by enhancing their business processes using business process management tools that help in refining business operations.

Small Business 10

Small Business Management Energy and Utilities Software 10

ACT

AUGUST 14, 2023

Did you know 346,000 new businesses were formed in the US in the third quarter of 2022? That’s a significant jump from 227,000 new business starts in Q2 2020. This means your small business will likely face stiff competition. How is that relevant for marketing for small business owners ?

Customer Experience 52

Customer Experience Marketing Small Business CRM 52

Account Manager Tips

JULY 5, 2022

A World Without Email: Reimagining Work in an Age of Communication Overload Why this book? Modern knowledge workers communicate constantly. Humans are simply not wired for constant digital communication. The Introvert’s Edge to Networking: Work the Room. Leverage Social Media. Develop Powerful Connections Why this book?

B2B 130

B2B Key Account Management Healthcare Account Management 130

ACT

JANUARY 13, 2023

But, despite the enthusiasm that many of us share over new products and how they can improve our workflows and business models , 61 percent of SMBs in the U.S. The very definition of SMBs separates them from larger businesses, making their SMB solutions and technology requirements will differ. Automation.

Cybersecurity 52

Cybersecurity Small Business Artificial Intelligence Onboarding 52

Strategic Communications

DECEMBER 5, 2023

It’s also the kind of marketing that can help position small local retailers effectively against behemoths like Walmart. About Us Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences.

Food and Beverage 52

Food and Beverage Marketing Retail e-Learning 52

Flevy

APRIL 28, 2021

With the advent of digital channels, these organizations set out to use and proffer their services via digital channels. They did this by creating discrete digital-product groups in their existing operational infrastructure. As a small business owner, the resource material available from FlevyPro has proven to be invaluable.

Customer Experience 111

Customer Experience Leadership Digitalization Government 111

Strategic Communications

JULY 21, 2022

.” It depends on the two things that every communication decision depends upon—your target audience and your goals. If you’re an image consultant that works with nurses and your goal with your PR efforts is to generate business for your firm, then Nursing is more likely to help you reach your audience and meet your goals.

Media 52

Media Small Business Publishing Digitalization 52

Strategic Communications

FEBRUARY 11, 2022

We hear a lot about influencers in today’s digital marketing environment, especially related to such channels as Instagram and YouTube. While most small businesses aren’t likely to either build or gain access to these top influencers, they do have the opportunity to leverage another powerful group– brand ambassadors.

B2C 52

B2C Digitalization Decision-making Small Business 52

PandaDoc

APRIL 17, 2024

This is vital in an increasingly digital world as it makes it easier to organize and review necessary documentation. You can do this digitally with CMS, meaning you can onboard contractors before they arrive on-site. Lack of communication Poor communication between you and contractors is a huge obstacle.

Software 52

Software Software Management Construction 52

PandaDoc

APRIL 17, 2024

This is vital in an increasingly digital world as it makes it easier to organize and review necessary documentation. You can do this digitally with CMS, meaning you can onboard contractors before they arrive on-site. Lack of communication Poor communication between you and contractors is a huge obstacle.

Software 52

Software Software Management Construction 52

Strategic Communications

JULY 25, 2023

That didn’t last, though, Park says, as digital fatigue set in. Digital Fatigue Both digital fatigue and the recognition that today’s technology offers new and improving options for interactions online are driving changes in delivery methods and how and where interactions are taking place.

Digitalization 52

Digitalization e-Learning Publishing Digital Transformation 52

ACT

OCTOBER 25, 2022

Nearly half (44%) of SMB owners pointed to inflation as the primary challenge for SMBs moving forward, while some pointed to ongoing pandemic-related challenges like supply chain uncertainties (28%), decreased demand for services (25%)—which could directly correlate to an increase in market share and competition with other small businesses (21%). .

Supply Chain 52

Supply Chain CRM Small Business Software 52

Strategic Communications

DECEMBER 20, 2022

Though common in large organizations, many small businesses and solopreneurs may not be familiar with the tool. Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences. Direct Mail in the Digital Age.

Brainstorming 52

Brainstorming Communication Decision-making Small Business 52

Red Star Kim

APRIL 12, 2023

However, the digital revolution reduced the distinction between B2C (Business to Consumer) and B2B marketing with increasing use of digital marketing throughout the professional services client journey. PM Forum provides dedicated training courses on digital marketing – including social media and digital content production.

Media 130

Media Marketing B2C Stakeholders 130

ACT

APRIL 20, 2022

Marketing automation, on the other hand, captures and tracks every user’s digital interaction with your business so you can turn all of those data points into actionable marketing intelligence across any email, website, app, or social media platform. However, this is not the case for the majority of businesses.

Marketing 52

Marketing Small Business Media Software 52

Outbound Engine

DECEMBER 19, 2018

Communicate Better. If you prefer to keep things digital, check out some of these goal tracker apps. Write out what you’d like to see your business become. The workday for a small business owner doesn’t always end at 5 pm on a Friday and pick up at 9 am on Monday. Check out these tips from a pro.

Small Business 107

Small Business Prioritization Meetings Digitalization 107

Hubspot Sales

MARCH 15, 2019

The failure rate for new businesses is somewhere around half, with about 50% calling it quits after the first five years. The Small Business Administration says that almost 80% of new businesses make it through their first 12 months. In the digital age, this is easier than ever before. Write it down. Social media.

Decision-making 145

Decision-making Small Business Digitalization e-Learning 145

PandaDoc

MARCH 9, 2024

Effective communication, team collaboration, and employee engagement are the cornerstones of the new-age work culture. In fact, 72% of business leaders believe a workplace’s productivity levels increase due to effective communication. And tools like Slack have revolutionized team communication and collaboration.

Co-Creation 52

Co-Creation Communication Meetings Onboarding 52

Strategic Communications

MAY 4, 2022

There comes a point in the life cycle of many businesses when advertising needs outgrow the “homespun” and it’s time to call upon the services of a professional agency or consultant. Even small businesses can benefit from the third-party perspective and marketing savvy that experts can offer.

Advertising 52

Advertising Internet Small Business Publishing 52

Strategic Communications

JUNE 7, 2023

One of the key lessons I remember from a time when I did a lot of writing about consulting and had the opportunity to interact with dozens, maybe hundreds, of consultants, was the importance of focusing on prospecting even when you’re very, very busy. We work with clients to plan, create and publish high-quality, unique content.

Leadership 52

Leadership Communication Negotiation Media 52

Strategic Communications

DECEMBER 28, 2022

Do you have a precise idea of your response objectives for the communication activities you’re undertaking? Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences. Direct Mail in the Digital Age.

Marketing 52

Marketing e-Learning Healthcare Advertising 52

Hubspot Sales

DECEMBER 14, 2022

In PwC's 2025 & Beyond: Navigating the Payments Matrix , PwC explored the ongoing transition from cash-based to cashless payment methods, the development of digital economies, and the impact of new payment trends. Digital wallets will account for more than half of all e-commerce payments worldwide by 2024. Image Source. Google Pay.

Banking 119

Banking e-Learning Computers and Electronics Retail 119

Strategic Communications

JUNE 30, 2022

Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences. Strategic Communications is certified as a Woman-Owned Business Enterprise through the Wisconsin Department of Administration.).

Advertising 52

Advertising Digitalization Publishing Communication 52

Strategic Communications

DECEMBER 22, 2022

Make sure that the measures you’re using to gauge your business success are valid for you. Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences. Direct Mail in the Digital Age.

Marketing 52

Marketing Publishing Digitalization Communication 52

Strategic Communications

NOVEMBER 11, 2021

The digital environment has had a significant impact on both the sales and marketing roles in organizations, specifically in regard to how they do their work, and on why it’s more important than ever for them to find alignment. Dennis Consorte is a small business consultant and expert at Digital.com. SET THE TONE AT THE TOP.

Marketing 52

Marketing Co-Creation e-Learning Sales 52

Zendesk

JANUARY 25, 2024

An artificial intelligence (AI) call center is a customer service operation that uses AI technologies to manage customer inquiries, interactions, and tasks across voice and digital channels. Now, businesses are utilizing AI models that use machine learning to create human-like, conversational interactions.

Artificial Intelligence 52

Artificial Intelligence Digitalization Customer Experience Software 52

ACT

MAY 18, 2021

As vaccine distribution increases, many countries are easing public restrictions and allowing more businesses and organizations to reopen. In fact, one report found that as of April 2021, nearly 57% of small businesses in the US have fully reopened — a vast difference from this time last year. Use video to stay connected.

Marketing 52

Marketing Small Business e-Learning Media 52

Apptivo

OCTOBER 3, 2022

Why is lifecycle marketing crucial to scale any business? The attraction of a small business is their ability to give personal attention to every customer. However, as businesses grow, their ability to service every customer with the same level of care becomes a challenge. The goal is to attract as many leads as possible.

Marketing 98

Marketing Value Proposition CRM Publishing 98