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Back to the Future: F2F selling is returning, but virtual selling is here to stay

Strategic Account Management Association

COVID-19 has accelerated a trend already underway toward increased virtual interactions between customers and their suppliers. The ability to uncover customer needs, develop solutions, communicate value propositions and negotiate effectively doesn’t vanish just because a salesperson can’t meet her customer face to face.

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How Account Managers Can Win Back Strategic Accounts

Miller Heiman Group

Complacency can lead you to overlook the warning signs that your customer might leave for other suppliers. Did your point of contact or coach mention any restructuring or reorganization that required them to consider other suppliers? Your value proposition. Make Sure Your Value Proposition Is Mutually Beneficial.

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10 New Capture Strategy Tips to Keep Clients & Avoid Competitive Bids

Account Manager Tips

Capture Strategy Tips A capture strategy identifies how to position organizations as the supplier of choice and convince clients to renew without considering alternatives. Demonstrate that you value your client's business. Improve communication. Suppliers submit proposals to provide them. Don't get too comfortable.

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Biotechnology Industry Value Chain: Deep Dive

Flevy

Biotech organizations are at the forefront of developing groundbreaking therapies, genetically modified organisms, and sustainable industrial processes. Public and stakeholder relations maintain the organization’s reputation and foster collaboration with key partners.

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Crack the Consulting Code: Top 10 Digital Transformation Frameworks

Flevy

For consulting firms, these frameworks are part of the bread and butter that enable them to consistently deliver value to client organizations across industries and geographies. The importance and usefulness of business frameworks in the consulting world—especially among the global strategy firms—cannot be overstated.

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Why is value-based selling so important?

Mercuri International

When Mercuri Research recently surveyed the most important challenges for business leaders, customer value orientation came out on top, just as it did in our last survey 5 years ago. 2 In this article, we explain why value-based selling is so important for your salespeople and your business. What does it mean to be value-based?

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Breaking boundaries: ABM in Digital Era

DemandFarm

Role of Data Analytics and AI in Account-based Marketing AI and data analytics are transforming ABM by boosting personalization and creating meaningful communication. Marketing takes longer, it’s more empirical and the messaging creates a brand, a personality, and an image for the organization.