Customer Think

JANUARY 16, 2023

Email marketing is one of the most effective, low-cost marketing methods around. Email marketing can scale up or down with little effort and doesn’t take much more than researching prospects to pull together an initial list. One study by Litmus found that every dollar spent on email generates $36 in return.

Marketing 125

Marketing Digitalization 125

Account Manager Tips

NOVEMBER 25, 2022

Create your strategic account plan Categories Objectives Initiatives 4. Table Of Contents. Strategic account planning process 1. Have a conversation with your client Where are we? Where do we want to go? What changes have to be made? How should changes be made? How should progress be measured? Evaluate and prioritise your goals 3.

Account Planning 246

Account Planning Key Account Management Account Management Brainstorming 246

Hubspot Sales

MAY 2, 2024

HubSpot’s payment processing partner Stripe provides this high-level overview of how it works: The customer initiates a digital transaction. Most of us have heard the phrase, “cash is king”. But for small business owners these days, payment processors are the Ace—as non-cash payment preferences continue their prolific rise.

Banking 89

Banking Small Business Digitalization B2B 89

Flevy

OCTOBER 23, 2023

Two key factors critical for devising a robust purchasing and supply management strategy are: Strategic importance of purchasing: This factor measures the ratio of raw material costs to total costs, their impact on profitability, and the value addition done by the entire product portfolio. Find alternates.

Supply Chain 102

Supply Chain Procurement Suppliers Digital Transformation 102

Account Manager Tips

MARCH 23, 2021

Cost reduction. Reduce cost to serve clients through efficiency, economies of scales, process development and supply chain management, avoiding formal tenders, improved forecasting and value exchange. Evaluate the clients' priorities and requirements to create solutions that increase account switching costs. Guess what?

Key Account Management 246

Key Account Management Account Management Management Suppliers 246

Planview

APRIL 15, 2024

Consider the ongoing cost. As you decide where to invest in AI, include the ongoing cost of maintenance in your plans. By now, many boards have asked their executive teams to create at least one AI use case—if not tens of use cases. It’s a remit that Jeff McMillan, the new head of firmwide AI at Morgan Stanley, understands.

Prioritization 64

Prioritization Decision-making Digital Transformation Digitalization 64

Hubspot Sales

OCTOBER 1, 2022

What do ACH credits cost? The difference between the two lies in who initiates the transaction, and whether they’re “pushing” or “pulling” the money in your account. An ACH credit is initiated by the sender, and “pushes” money into the receiving account. What do ACH credits cost? Can you keep the money?

Banking 81

Banking Software Software 81

Red Star Kim

AUGUST 31, 2023

To support my training courses and workshops, I keep an eye out for interesting marketing and business development case studies. Today I summarise professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Fladgate, Travers Smith, Mills & Reeve. As well as professional services winners in brand and reputation awards.

Marketing 130

Marketing Leadership Government Logistics 130

Planview

JULY 26, 2022

Read Next: Meeting Strategic Initiatives with Dynamic Planning. The problem with “peanut buttering” cost reductions. This example underscores the fundamental flaws with the “peanut butter” approach to cost reductions: Spreading budget cuts equally across projects or business functions. Market disruptions by startups; sure.

Decision-making 97

Decision-making Software Software Management 97

Zendesk

JANUARY 10, 2024

This philosophy drives efficiency across departments, influencing everything from employee scheduling to future benchmarks and initiatives. That said, a WFM strategy will fall flat without properly analyzing and utilizing data. This guide details 23 of the most important workforce management metrics you can use to achieve your WFM goals.

Management 52

Management Decision-making Onboarding Organization 52

Mike Kunkle

APRIL 8, 2023

Great sellers often use insights, data, case studies, and expert discovery to unearth or create an opportunity that the prospect may not initially be thinking about or aware of yet. And by “radically,” I mean improve opportunity management effectiveness and skyrocket win rates by 25-40%. It’s entirely possible.

B2B 211

B2B Decision-making Sales Stakeholders 211

Red Star Kim

DECEMBER 19, 2023

The campaign was initially tied to a Christmas hook – for those thinking of buying an e-scooter as a gift. I keep an eye out for case studies in professional services marketing and share them at workshops. This post describes some case studies from veteran legal PR expert – Clare Rodway at Kysen.

Media 130

Media Insurance Marketing Emotional Intelligence 130

KAM With Passion

MAY 27, 2021

This post is the first of a series of three dedicated to how to set-up an adequate KAM skills development system which supports the initial kick-off and the further development of a KAM initiative. The parameter to consider first is the state of development of your KAM initiative.

Key Account Management 130

Key Account Management Global Accounts Account Management Management 130

Planview

MAY 10, 2024

This traditional approach poses the following challenges: Lack of a Single Source: Managing CapEx initiatives in spreadsheets leads to a fragmented view without a clear single source of truth. This change, influenced by fluctuating demands and stricter regulations, underscores the need for agility and adaptability.

Management 52

Management Decision-making Innovation Media 52

Flevy

FEBRUARY 17, 2022

There are still rules to ensure these initiatives remain aligned with our Strategy and product results. What this means is a blank check initiative needs to have the potential to produce sustainable, continuous, profitable growth. Margin expansion can be derived from increased revenues, cost reduction, or productivity improvements.

Prioritization 111

Prioritization Profitability Business Planning Organization 111

Planview

NOVEMBER 1, 2023

Challenges of Building In-House On the other hand, building a custom value stream integration solution presents its own set of challenges that organizations might be hesitant to take on: Development Costs Developing and maintaining an in-house solution can be costly. Time-to-Market Building a custom solution takes time.

Software 64

Software Software Decision-making Organization 64

Flevy

FEBRUARY 22, 2024

In the high-stakes world of corporate growth and expansion, Mergers and Acquisitions (M&A) Strategy plays a pivotal role. M&A activities are integral to Strategic Planning and Performance Management , offering a pathway to achieve rapid growth , enter new markets , and acquire new technologies or capabilities.

Management 52

Management Acquisition Digital Transformation Decision-making 52

Flevy

MARCH 20, 2024

They allow us to cut through noise, zero in on the key issues, and facilitate the development of insightful recommendations. The importance and usefulness of business frameworks in the consulting world—especially among the global strategy firms—cannot be overstated. FlevyPro is currently used by 100s of consultants and business executives.

Digital Transformation 52

Digital Transformation Digitalization Artificial Intelligence Government 52

Flevy

OCTOBER 2, 2023

The central premise of the Lean Startup methodology is that when startups devote their efforts to continuously developing products to meet the needs of early customers, they minimize market risks, evade substantial initial financing of projects, costly new product releases, and insolvency.

Manufacturing 104

Manufacturing Value Proposition Digital Transformation Investors 104

Freshworks

MARCH 3, 2021

Too many customer experience initiatives don’t even get their business case approved. To make the board invest in your CX business case you must show how the initiative will do one, two, or all of the following: Grow the business. Reduce costs. Show how the investment into customer experience will help reduce costs.

Customer Experience 98

Customer Experience Government Onboarding Innovation 98

Nutshell

MAY 7, 2024

In the context of trade shows, ROI tells you how much revenue attending a trade show brought your business compared to the costs of attending. Revenue includes new sales and opportunities resulting from the show, while expenses may include entrance fees, booth rental fees, employee time, and other costs.

CRM 71

CRM Media Advertising Marketing 71

Hubspot Sales

AUGUST 30, 2021

Think of your favorite fast-food restaurant — are there multiple locations? Is it even available in different countries? If you answered yes to both, this is likely because it’s a franchise. There is an original business owner, but independent parties have bought into the business and opened their own locations. Advantages of Franchising.

Decision-making 129

Decision-making Small Business Profitability Finance 129

Hubspot Sales

OCTOBER 25, 2018

Entrepreneur used the following five pillars to evaluate the franchises: Cost and fees. I'll review what each franchise requires in terms of the franchise fee and the initial investment you'll need to make. A franchise fee is a cost a potential franchisee pays up front to operate the franchise. Best Franchises Overall.

Advertising 143

Advertising Profitability Construction Media 143

Flevy

FEBRUARY 17, 2022

There are still rules to ensure these initiatives remain aligned with our Strategy and product results. What this means is a blank check initiative needs to have the potential to produce sustainable, continuous, profitable growth. Margin expansion can be derived from increased revenues, cost reduction, or productivity improvements.

Prioritization 98

Prioritization Profitability Business Planning Organization 98

Flevy

JANUARY 24, 2022

Reasons include the manner in which costs are managed and resources deployed. Do the company costs align with the Strategic Priorities? That is, what are the consequences of: Not having clear Priorities, Inappropriate deployment of Costs, Not having a well-designed organization. Transform Cost Structure. Cost Structure.

Banking 111

Banking Organization Management Meetings 111

Zendesk

SEPTEMBER 23, 2021

Customer acquisition cost (CAC) was on the rise for many companies prior to COVID-19. But since the onset of COVID-19, brands have actually been acquiring new customers more cost-effectively. What is customer acquisition cost (CAC)? Customer acquisition cost describes how much money a company spends to gain a new customer.

Acquisition 97

Acquisition Supply Chain Advertising Digitalization 97

Nutshell

MAY 3, 2023

Related: Working with multiple pipelines in Nutshell Pro Fans of personalized software that speaks the language of your industry may feel drawn towards the DIY route, but bear in mind there are significant drawbacks that could cost your business time, money, and customers. What is a custom CRM?

CRM 127

CRM Software Software B2C 127

ClearPoint Strategy

SEPTEMBER 2, 2021

So while your own goals, and the KPIs and initiatives that support them, should be specific to your organization, there are some goals or objectives that are commonly used across industries. Initiatives (aka projects) are the actions you’re taking to accomplish the goals. Goal-setting is crucial for all organizations.

Management 98

Management Government Profitability Manufacturing 98

Account Management Skills

APRIL 4, 2024

Michael Farmer, a management consultant who has studied creative agencies for 30 years, said this during our recent interview : “Account managers need to be more like Bain consultants” He was referring to the fact that clients aren’t seeing an ROI from working with agencies. Spotting & solving client problems is an account manager’s job.

Account Management 40

Account Management Management Account Growth Client Relationships 40

Flevy

JANUARY 17, 2024

Importance of KPIs in Digital Transformation Key Performance Indicators (KPIs) play a pivotal role in Digital Transformation initiatives. They serve as vital signposts that guide and measure the success of these initiatives. Editor’s Note: This is a series of articles on best practices related to KPI selection and implementation.

Digital Transformation 59

Digital Transformation Digitalization Stakeholders Artificial Intelligence 59

Flevy

FEBRUARY 26, 2024

We aim to provide executives and senior managers with a clear understanding of how these KPIs can serve as a compass during Digital Transformation efforts, ensuring that initiatives are data-driven, focused, and aligned with the organization’s strategic vision. We’ve living in the Digital Age.

Digital Transformation 52

Digital Transformation Digitalization Management Innovation 52

Luminas Strategy

APRIL 21, 2024

How should you be thinking about technology and how to use it to help your organization to differentiate – work smarter, faster, drive down cost and better serve customers. Adamczyk’s narrative underscores the imperative of aligning digital initiatives with customer-centricity, value-added services and innovative product development.

Innovation 52

Innovation Organization Digital Transformation Digitalization 52

Planview

DECEMBER 13, 2023

Organizations are always looking for new ways to reduce costs and improve efficiency, even during the best market conditions. In a 2023 survey conducted by TSIA , more than 50% of companies responded as being “curious” or taking initial steps toward a subscription model for professional services.

Organization 64

Organization Innovation Software Software 64

Hubspot Sales

DECEMBER 16, 2022

Imagine having to initiate a few hundred ACH debits every month when your invoices come due. Three little letters that cause a lot of confusion. You know you want to get started sending and receiving ACH payments, but is an ACH API the right way to do it? What is an ACH API? Why use an ACH API? Who should NOT use an ACH API?

Computers and Electronics 85

Computers and Electronics Banking Finance Software 85

Insightly

MARCH 20, 2023

the cost of CRM. In fact, that monthly fee is just the beginning of the cost of a CRM. Consider these costs: Data migration costs Depending on the size and complexity of your CRM database, you may need to hire a consultant or spend additional staff time to migrate data to a new CRM. You’d be wrong.

CRM 52

CRM Small Business Software Software 52

Planview

JANUARY 30, 2024

Strategic drift could cost organizations up to $1.4 Effective change management is required for sustained success in delivering strategic initiatives. By exploring stakeholder alignment, we divide the nuanced elements that propel successful change initiatives. What’s old is new again. Wayfaring strategies aren’t uncommon.

Stakeholders 52

Stakeholders Prioritization Government Leadership 52

Hubspot Sales

JUNE 27, 2022

In some instances, dropping prices below cost might be indicative of particularly intense competition between firms — not a predatory attempt to run one another out of a market. Competitive pricing is a fact of life for most businesses. But what happens when pricing low turns from competitive to malicious? How Predatory Pricing Works.

Retail 91

Retail Suppliers Marketing Management 91