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Book review: The Strategy Book by Max McKeown

Red Star Kim

I deliver and facilitate strategy workshops and it’s always good to be able to recommend strategy books to delegates. What is the informal decision-making process? link] There’s advice to jump your uncertainty gaps by decision-making and actions which involves risk. Strategy is a stream of decisions and actions”.

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The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

Just before Easter I spent a day facilitating the popular PM Forum training workshop “The Proactive M&BD Executive”. As an additional learning resource for delegates, I review the key themes of The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media.

Media 130
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The Power of Community Visioning: What It Is, Why You Should Start, and Tips

Envisio

In acting to create vibrant, resilient, and inclusive communities, involving local residents in the decision-making process is really important. These meetings provide a platform for open dialogue and collaboration, ensuring that a diverse range of voices is heard in the visioning process.

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Book review: Neuroscience for learning and development by Stella Collins

Red Star Kim

Neuroplasticity There’s a detailed section on brain basics (including explanations on neurons, neurotransmitters and brainwaves) for those who are unfamiliar with neuroscience which you’ll need to make sense of the later content of the book. And guidance on making best use of digital training technologies. Stories aid stickiness.

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Customer Journey Mapping

Flevy

By systematically representing the Customer Journey, businesses can align their operations to better meet customer needs, ultimately driving satisfaction, loyalty, and growth. This helps in understanding the day-to-day activities that might influence purchasing decisions. and what kind of communication resonates with them.

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Customizing user experiences: How your CRM adapts to every role in your organization

Insightly

As the day progresses, the CRM facilitates communication and collaboration within the sales team. Sales representatives can record notes from client meetings, log emails and phone calls, and schedule follow-up tasks directly within the CRM interface.

CRM 52
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How Sales and Marketing Can Collaborate (+Expert Tips)

Hubspot Sales

In this article, we discuss how sales and marketing collaboration makes a difference and provide tips and tools for making this collaboration more efficient. Collaboration makes it possible for messaging to evolve based on real-time feedback. Table of Contents How can Sales and Marketing collaborate? Case studies.

Marketing 106